# Paid Media Lead - 39349109378

> Activate Talent · Brazil (Remote) · — · Posted 2025-07-01

**Workplace:** remote

## Description

**Job Title:** Paid Media Lead

**Job Type:** Full-Time / Remote

**Work Hours:** 9 AM to 5 PM EST

**Job Overview:**

Our client, a fast-growing beauty and personal care eCommerce brand, is looking for a Paid Media Lead to own 100% of their paid media strategy, execution and performance across Meta and Google Ads. In this high-impact role, you’ll lead full-funnel campaign efforts that drive customer acquisition, retention, and revenue growth.

**Responsibilities:**

-   Own and execute full-funnel paid media strategies (prospecting, retargeting, retention) across Meta (Facebook + Instagram) and Google Ads
-   Launch, manage, and scale campaigns—testing creatives, audiences, and bidding strategies daily
-   Analyze performance using platform data and GA4; translate insights into actionable optimizations
-   Collaborate with designers to brief and iterate on high-performing creatives
-   Partner with product and web teams to improve landing pages and increase AOV through CRO tactics
-   Manage and forecast monthly ad budgets; reallocate spend dynamically to maximize ROI

## Requirements

-   4–6 years of hands-on experience managing Meta and Google Ads
-   Proven ability to scale spend over $500K/month while improving ROAS
-   Strong knowledge of attribution, pixel/server-side tracking, and GA4 reporting
-   Advanced Excel or Google Sheets skills
-   Excellent understanding of DTC/beauty audiences and strong creative intuition
-   Experience with Looker Studio or other BI/reporting tools
-   Strong copywriting or copy-editing skills for ad creatives
-   Background working in high-growth eCommerce or beauty/personal care brands

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/A577BEACE4/apply)

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