# Senior Email Strategist (DTC Lifecycle Marketing)

> Activate Talent · South Africa (Remote) · Full-time · Posted 2026-03-30

**Workplace:** remote

## Description

We are a fully remote email marketing agency partnering with fast-growing, household-name eCommerce brands. We’re looking for an exceptional **Senior Email Strategist** to elevate client performance, deepen strategic impact, and contribute to the next phase of company growth.

This is a **high-impact, client-facing role** focused on strategy, performance, and retention. You will own lifecycle marketing strategy across multiple brands, working alongside a Project Manager and execution team.

### Our Culture

### Excellence First

We work with A-players who take pride in their craft and consistently deliver high-quality work.

### Culture of HEART

-   **Honesty**
-   **Excellence**
-   **Attitude**
-   **Results**
-   **Trustworthiness**

### Ownership & Autonomy

We value self-driven individuals who take responsibility, communicate clearly, and care deeply about their work and clients.

### The Role

As the **Senior Email Strategist**, you will:

-   Own **strategy development and performance** for 5–8 eCommerce clients
-   Lead lifecycle marketing initiatives that drive **retention, LTV, and revenue growth**
-   Act as a trusted strategic partner to clients

### Key Responsibilities

### Strategic Planning & Execution

-   Develop high-impact **email and lifecycle marketing strategies**
-   Own segmentation, automation architecture, and campaign planning
-   Create content calendars and strategic direction (execution handled by team)
-   Lead A/B testing and continuous optimization
-   Bring forward innovative, data-backed ideas

### Data Analysis & Reporting

-   Track performance, revenue attribution, and ROI
-   Deliver clear insights and recommendations in weekly/monthly reports
-   Identify opportunities to improve **retention and lifetime value**

### Client Relationship Management

-   Manage relationships with 5–8 clients
-   Lead client calls and communicate performance and strategy
-   Act as the primary strategic partner
-   Identify upsell opportunities where relevant

### Execution Oversight

-   Collaborate with designers, copywriters, and implementation teams
-   Ensure all deliverables align with strategy and deadlines
-   Work with Project Managers to maintain smooth workflows

### What Success Looks Like

-   **Client Retention:** <5% churn per quarter
-   **Client Load:** Successfully managing 5–8 accounts
-   **Performance:** Minimum **5x ROI** across clients
-   **Strategic Leadership:** Proactive, data-driven recommendations that drive growth

### Who You Are

-   Expert in **eCommerce lifecycle / retention marketing**
-   Strong strategic thinker with clear communication skills
-   Detail-oriented with high quality standards
-   Comfortable in a fast-paced, remote agency environment
-   Strong client-facing presence and relationship builder
-   Creative and analytical in equal measure
-   Highly organized and able to manage multiple accounts

## Requirements

-   Proven experience in **email marketing for eCommerce brands**
-   Strong knowledge of **Klaviyo or similar ESPs**
-   Deep understanding of **deliverability, best practices, and CAN-SPAM**
-   Experience working in agency or high-growth environments (preferred)

## Benefits

-   4-day work week (Mon–Thurs)
-   20 days PTO
-   100% remote
-   Flexible ET/PT-friendly schedules
-   Learning stipends for growth

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/B4F0A7C500/apply)

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