# 52036289047- Head of Product > Activate Talent · Philippines (Remote) · — · Posted 2025-12-23 **Workplace:** remote **Department:** 029 ## Description **Role:** Head of Product **Location:** Remote (time zone overlap with the Netherlands required) **Employment type:** Full-time ### **About Numoya** Numoya is an e‑commerce brand focused on hair tools for older women. Today, 90–95% of revenue comes from a single hero product: a portable detangling/styling brush sold primarily to women 65+ with short hair who have struggled with styling. The business is very strong on marketing and customer acquisition, and now needs to build real product depth beyond a single brush sourced from China. ### **Role Overview** Numoya is hiring a Head of Product to fully own the product function end‑to‑end. This person will be responsible for: - Defining the product vision and roadmap for Numoya’s hair tools portfolio - Identifying, validating, and launching new products quickly - Optimizing the existing hero product (and customer experience around it) - Building a repeatable, data‑driven process for product discovery and development - The founders are strong at marketing but have limited product expertise. You are expected to lead, not follow, in this area: design the process, make informed decisions, and move fast to test and iterate. ### **Key Responsibilities** **Product Strategy & Vision** - Develop and own the product vision and multi‑quarter roadmap for Numoya’s hair tools line, with a focus on the 65+ female demographic. - Deeply understand our core customer: pain points, desires, hair care routines, willingness to pay, and usage of current tools. - Map and analyze the competitive landscape in hair tools and adjacent categories; spot gaps and opportunities for differentiated products and positioning. - Identify new product lines or extensions that fit Numoya’s brand, audience, and marketing strengths. **New Product Discovery & Development** - Source and evaluate potential new hair tools/products (e.g., through suppliers, manufacturers, white‑label, or custom development). - Build fast, lean validation loops: - Customer interviews and surveys - Concept tests, landing pages, pre‑launch lists **Small‑batch test orders and limited launches** - Define clear hypotheses and success metrics for each new product experiment. - Work closely with suppliers/manufacturers on samples, iterations, quality standards, and cost negotiations. - Manage the full lifecycle from concept → testing → launch → scale/kill decisions. **Existing Product Optimization** - Own the performance and customer experience of the current hero brush and any future core products. - Analyze returns, reviews, support tickets, and NPS to identify product and packaging improvements. - Propose and execute changes to product specs, packaging, instructions, accessories, and bundles to improve outcomes for older customers. - Collaborate with marketing on positioning, messaging, and creative angles grounded in real product insight. **Data, Experimentation & Insights** - Set and track product KPIs (e.g., product‑level contribution margin, repeat rates, product‑specific AOV, return/complaint rates, review sentiment, test launch performance). - Design and run structured experiments (A/B tests on offers, bundles, variations) to learn quickly. - Translate quantitative and qualitative data into clear recommendations and decisions: scale, iterate, or kill. **Cross‑functional Collaboration** - Work closely with founders and the marketing team to ensure product strategy fuels and enhances acquisition and retention campaigns. - Provide marketing with detailed product knowledge, customer insights, and angles that can be turned into high‑performing creatives. - Collaborate with operations/logistics on supply, inventory planning, minimum order quantities, and lead times. - When needed, brief and coordinate with external partners (e.g., designers, packaging specialists, agencies, freelancers). **Process & Leadership** - Design and implement a lightweight but robust product development process suitable for a fast‑moving DTC e‑commerce brand. - Introduce pragmatic tools and workflows (roadmaps, backlogs, prioritization frameworks) without heavy bureaucracy. - Potentially build and lead a small product team over time (e.g., product specialist, product researcher, technical PM, etc.) as scale demands. ### **What Success Looks Like (First 6–12 Months)** - A clear, prioritized product roadmap aligned with business goals and marketing strengths. - Several new products were identified, validated, and launched, with at least some showing strong early traction. - Improved performance and customer satisfaction for the current hero brush (better reviews, fewer complaints/returns, stronger LTV). - A repeatable test‑and‑learn product process is in place, with fast cycles and clear decision criteria. - The founders no longer feel “blind” on product – you are the trusted owner of all product decisions. ## Requirements ### **Must‑Have Experience** 4+ years in Product, Category, or Brand Management in: - DTC e‑commerce, consumer products, beauty/hair care, personal care, or closely related physical product categories; and - Environments where speed of testing and iteration is critical. - Proven track record of: - Successfully launching new consumer products from concept to market. - Making decisions based on data + customer insight, not just intuition. - Running lean experiments (test batches, pre‑launches, landing page tests, etc.). - Experience working in or with small/medium, high‑growth companies, but with enough structure to handle roadmap, KPIs, and processes. - Strong collaboration with marketing teams (especially performance/paid media) to align product and messaging. ### **Skills & Competencies** - Strong customer insight skills: interviewing, observing, and translating feedback into product decisions. - Excellent analytical skills: comfortable with spreadsheets, cohort views, funnel metrics, and simple tests. - Very high bias for action and speed: - You prefer “launch and learn” over waiting for perfect information. - You can ship “good enough to gather data” and then iterate. - Structured and organized: able to manage multiple product initiatives without dropping details. - Strong communication: can clearly explain product logic and trade‑offs to non‑product teammates. - Comfortable owning decisions end‑to‑end and being accountable for outcomes. ### **Nice‑to‑Have** - Experience with the 65+ demographic, haircare/beauty tools, or assistive/comfort products. - Experience working with Asian manufacturers/suppliers (e.g., China) and managing samples, quality, and MOQs. - Experience setting up or working with review/NPS systems and customer feedback loops. - Background in (or close collaboration with) performance marketing, CRO, or growth. ### **Traits That Fit Numoya’s Culture** - Speed over perfection: You move fast, test fast, and are comfortable learning in public. - Ownership: You behave like a founder of the product function. - Pragmatic: You choose simple, effective solutions over complex frameworks. - Curious and empathetic: Genuinely interested in the lives and needs of older women using our products. ## Apply [Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/BA569ED774/apply) --- Powered by [Workable](https://www.workable.com)