# Head of Growth / Performance Marketing

> Activate Talent · Mexico (Remote) · — · Posted 2026-01-12

**Workplace:** remote

## Description

### Role Overview

We are seeking an experienced Head of Growth / Performance Marketing to lead and scale our paid acquisition efforts across Meta, Google, and Amazon. This role owns the full-funnel performance marketing strategy, driving efficient customer acquisition, revenue growth, and long-term scalability.

As a senior leader, you will set strategy, manage significant media budgets, build and mentor a high-performing team, and partner closely with creative, product, and analytics stakeholders to deliver measurable growth.

### Key Responsibilities

### Strategic Leadership

-   Develop and execute a comprehensive performance marketing strategy across all paid acquisition channels
-   Define acquisition targets, budgets, KPIs, and success metrics aligned with business objectives
-   Build annual and quarterly growth plans with clear performance benchmarks
-   Lead cross-functional initiatives with creative, product, and analytics teams
-   Drive experimentation, learning agendas, and continuous optimization across the funnel

### Channel Management & Optimization

-   **Meta Ads**: Own advanced campaign structures, audience strategy, creative testing frameworks, and scaling methodologies
-   **Google Ads**: Manage Search, Shopping, YouTube, and Performance Max campaigns
-   **Amazon Advertising**: Optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
-   Implement attribution modeling, incrementality testing, and lift studies across channels
-   Translate performance insights into creative strategy and optimization recommendations

### Team Development & Operations

-   Hire, train, and manage a team of performance marketing specialists
-   Establish scalable SOPs, testing frameworks, and reporting standards
-   Partner with creative teams to improve iteration cycles and ad performance
-   Collaborate with analytics teams on attribution, LTV modeling, and performance forecasting

## Requirements

-   5+ years of performance marketing experience, including 2+ years in a leadership role
-   Expert-level experience managing Meta Ads and Google Ads with $500K+ in monthly spend
-   Proven track record of scaling DTC or ecommerce brands to eight-figure annual revenue
-   Strong analytical mindset with experience using attribution tools (e.g., Triple Whale, Northbeam)
-   Demonstrated ability to build, manage, and develop high-performing teams
-   Deep understanding of full-funnel optimization and customer acquisition economics

### Preferred Qualifications

-   Hands-on experience with Amazon advertising and Amazon Attribution
-   Exposure to connected TV, programmatic, or emerging paid media channels
-   Experience in subscription, consumables, or high-LTV business models
-   Proficiency in SQL, Looker, Tableau, or similar analytics platforms
-   Background working with high-growth DTC brands or performance-focused agencies

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/BD6598F420/apply)

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