# 48011032929 - Lead Generation Specialist / SDR

> Activate Talent · Philippines (Remote) · — · Posted 2025-11-10

**Workplace:** remote

**Department:** AT1C

## Description

**Job Title:** Lead Generation Specialist / SDR (E-commerce / Shopify, Outbound)

**Employment Type**: Full-Time

**Location:** Remote — must be able to work EST / CT hours

**Type of contract**: Independent contractor 

**Reports To:** Founder

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

### **About Us**

We’re building an AI-powered Marketing Intelligence Layer for Shopify brands — currently delivered through a Fractional CMO model.

We work with DTC e-commerce brands in the supplements, skincare, wellness, functional foods, athleisure, and fitness categories, typically generating $2–15M in annual revenue.

Today, we provide these brands with customer journey consulting to improve retention, LTV, and profitability — and we’re now productizing this expertise into a SaaS product.

You’ll be our first dedicated Lead Generation Specialist / SDR, working directly with the founder to fill the calendar with qualified conversations from high-potential brands that match our ICP.

### **Ideal Customer Profile (ICP)**

**Business Type:** DTC / B2C e-commerce brands

**Platform:** Shopify (required); ideally using Klaviyo or a similar retention stack

**Revenue Range:** $2–15M USD annually

**Geography:** Primarily USA (Austin, Atlanta, Boston prioritized) and Toronto (bonus)

**Verticals:**

-   Healthy lifestyle brands
-   Supplements & nutraceuticals
-   Beauty/skincare
-   Wellness / functional foods & beverages
-   Athleisure/fitness

**Buyer Personas:**

-   Founder / CEO
-   CMO / VP Marketing
-   VP Growth / Head of Growth
-   Head of Retention / Lifecycle / CRM

**Primary Use Case:**

Brands already investing in paid media, email/SMS, and lifecycle marketing — looking to improve retention, LTV, and marketing profitability.

**Role Summary:**

You’ll own the top of the funnel — sourcing, qualifying, and booking meetings with ICP-aligned Shopify brands.

Your responsibilities include:

-   Researching and identifying ideal prospects
-   Building and running outbound sequences (email + LinkedIn; cold calling optional)
-   Booking qualified meetings with Founders / CMOs
-   Continuously optimizing messaging, targeting, and performance

This is a pure outbound role — no warm leads. You must be comfortable building a pipeline from scratch.

### **Key Responsibilities:**

**1\. Lead Sourcing & Research**

-   Build targeted lead lists using tools like Clay, Crunchbase, Apollo, LinkedIn Sales Navigator, or others
-   Enrich leads with data such as revenue estimates, tech stack, location, role, and verified contact info
-   Qualify prospects by revenue band, tech stack, vertical, and geography

**2\. Outbound Campaigns**

-   Design and run multi-touch outbound sequences (email + LinkedIn; cold calling is a plus)
-   Use tools such as Instantly.ai, Lemlist, or Mailshake for outreach
-   Utilize tools like Lemcal or Cal.com for booking
-   Write and A/B test subject lines, intros, and CTAs
-   Personalize outreach with relevance hooks (e.g., “noticed you’re a Shopify + Klaviyo brand in the wellness space…”)

**3\. Pipeline & Handover**

-   Book qualified meetings for the Founder (Jiri)
-   Ensure seamless handover — including meeting notes, context, and expectations
-   Maintain an up-to-date CRM or tracking board (ClickUp, Notion, HubSpot in the future)

**4\. Performance & Optimization**

-   Track KPIs: replies, booked calls, show-ups, and ICP fit
-   Refine targeting, messaging, and micro-segments based on performance data
-   Suggest new angles (e.g., partnerships, agencies, communities, events)

### **Required Skills & Experience**

-   1–3+ years’ experience as an SDR / BDR / LeadGen Specialist in:

-   B2B SaaS, or
-   E-commerce/marketing services/agencies

-   Proven success in outbound lead generation (not just inbound handling)
-   Experience with at least one of the following tools:

-   Clay, Apollo, ZoomInfo, Leadspicker (for data enrichment)
-   Instantly.ai, Lemlist, Mailshake (for outreach)

-   Comfortable working US time zones (EST / CT)
-   Excellent written and spoken English — able to communicate professionally with US Founders and CMOs
-   Familiarity with Shopify / e-commerce brands is a strong plus
-   Basic understanding of customer journey, lifecycle marketing, retention, and LTV

### **Nice to Have**

-   Previous experience with Shopify-focused agencies, MarTech, or analytics tools
-   Prior success booking meetings in US / Canadian markets
-   Familiarity with LinkedIn Sales Navigator, Clay + Instantly stack
-   Proven results booking meetings with revenue-based ICPs (e.g., brands doing $2–10M ARR)

### **KPIs & Success Metrics**

We value **outcomes over activity**.

**Core KPI:**

-   Number of qualified meetings that show up with the Founder

**Secondary KPIs:**

-   Reply rate on outbound campaigns
-   Percentage of booked calls that match ICP
-   Show-up vs. no-show rate
-   Number of SQLs (Sales Qualified Leads) per month

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/BE04A90BA0/apply)

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