# Paid Social Media Buyer

> Activate Talent · Brazil (Remote) · — · Posted 2025-08-27

**Workplace:** remote

## Description

**Job Title:** Paid Social Media Buyer

**Job Type:** Full-time / Remote

**Work Hours:** PST

**Job Overview:**

We’re helping our client, a fast-growing beauty brand, find a **Paid Social Media Buyer**. In this role, you’ll be a fundamental member of the team, driving performance marketing across paid social platforms and contributing to the company’s mission of delivering effective, results-driven, and sustainable beauty products.

**Responsibilities:**

-   Own end-to-end management of paid social campaigns across Meta, TikTok, and Pinterest, including strategy, execution, and ongoing optimization.
-   Spearhead testing and scaling across emerging and experimental platforms such as AppLovin, Snapchat, Reddit, and others.
-   Develop and execute incrementality tests to validate the impact of channels and inform investment decisions.
-   Share platform insights to inform creative testing and asset development.
-   Analyze performance data using attribution tools (e.g., GA4, Northbeam, PowerBI) and deliver insights to inform creative and media strategies.
-   Own budget management and pacing, ensuring efficient allocation to drive customer acquisition and achieve ROAS goals.
-   Collaborate cross-functionally with eComm, brand, wholesale, creative, and influencer teams to align on full-funnel performance marketing strategies and execute on brand campaigns and product launches.
-   Drive and manage A/B testing for landing page experiences in collaboration with web and creative teams, focused on improving conversion rate and user experience.
-   Prepare regular reporting on campaign results, test learnings, and growth opportunities.
-   Manage relationships with platform reps and third-party vendors, ensuring alignment and access to new beta opportunities and insights.

## Requirements

**Must-Have:**

-   5+ years of performance marketing experience, with hands-on ownership of paid social campaigns.
-   Proven success scaling Meta, TikTok, and Pinterest advertising.
-   Experience running incrementality testing and interpreting lift/holdout results.
-   Strong understanding of landing page testing strategies and conversion rate optimization.
-   Proficiency with analytics and attribution platforms (Northbeam, GA4).
-   Comfortable using Wrike, GSuite, Slack, and ad platform UIs.
-   Data-driven, creative, collaborative, and detail-oriented.

**Nice-to-Have:**

-   Bonus if you’ve worked across additional performance channels (e.g., YouTube, CTV, paid search, or Amazon), with a demonstrated ability to test into new platforms.
-   Passionate about beauty, wellness, and sustainability.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/C97A1A03F1/apply)

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