# 58798171294 - Content Analytics

> Activate Talent · Philippines (Remote) · Full-time · Posted 2026-04-07

**Workplace:** remote

**Department:** 013

## Description

**Job Title: Content Analytics Strategist**

**Type: Full-time; Remote**

**Schedule: US Time zone**

**Industry: Health & Wellness**

**Overview**

We are seeking a **data-driven Content Analytics Strategist** to own performance insights across creators and content. This role focuses on identifying what is truly driving GMV, uncovering winning patterns, and translating data into clear actions that scale high-performing content while eliminating inefficiencies.

**Key Responsibilities**

**Performance Tracking & Reporting**

-   Track and analyze performance across creators, content, and campaigns
-   Monitor key metrics including GMV, ROAS, CTR, hook rate, watch time, and conversion rates
-   Build and maintain dashboards and reporting systems to surface real-time insights

**Creator & Content Analysis**

-   Identify top-performing creators and content driving the highest revenue impact
-   Break down winning content into key variables (hooks, formats, messaging, timing, etc.)
-   Evaluate underperforming content and diagnose root causes

**Insight Generation & Strategy Support**

-   Translate data into actionable insights for creative, influencer, and media buying teams
-   Provide clear recommendations on where to double down, iterate, or cut spend
-   Partner closely with Content Strategists to refine messaging and creative direction

**Testing & Optimization**

-   Support structured testing frameworks across creators and content variations
-   Measure test performance and ensure learnings are documented and applied
-   Continuously refine KPIs and benchmarks based on evolving performance data

**Playbook & Knowledge Building**

-   Develop and maintain performance playbooks based on top-performing content and creators
-   Create standardized reporting and insight-sharing processes across teams
-   Ensure insights are systematically fed back into content production and scaling efforts

**Success Metrics**

-   Accuracy and clarity of performance insights delivered
-   Impact of insights on GMV growth and content efficiency
-   Speed of identifying winning vs. underperforming content
-   Adoption of insights across creative and growth teams

## Requirements

-   3+ years of experience in analytics, growth, or performance marketing within DTC/ecommerce
-   Strong understanding of content performance metrics tied to revenue (GMV, ROAS, CAC, etc.)
-   Experience analyzing short-form content performance (TikTok, Instagram Reels, YouTube Shorts)
-   Advanced proficiency in spreadsheets (Google Sheets/Excel); experience with BI tools is a plus
-   Ability to synthesize large data sets into clear, actionable insights
-   Strong attention to detail with a results-oriented mindset

**Preferred Qualifications**

-   Experience working with influencer or UGC-driven brands
-   Familiarity with attribution models and tracking across paid and organic channels
-   Experience collaborating with creative and media buying teams

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/C986BCA77A/apply)

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