# 51515135808 - Web Analyst

> Activate Talent · Philippines (Remote) · — · Posted 2025-12-10

**Workplace:** remote

**Department:** 029

## Description

**About the role**

Our client is seeking a Web Analyst to elevate our data-driven decision-making across our Shopify ecosystem. This role will own the end-to-end analytics infrastructure — ensuring clean, accurate data collection through Google Tag Manager (GTM) and Google Analytics 4 (GA4) — and will deliver actionable insights that fuel growth, optimize user journeys, and improve conversion performance.

**You’ll collaborate closely with ecommerce, development, and marketing teams to maintain a robust analytics setup, identify behavioral trends, and support business-critical reporting in Looker Studio and other data visualization tools.**

**Key Responsibilities**

**Analytics Implementation & Management**

-   Audit, implement, and maintain all GA4 and GTM configurations for our Shopify storefront and app experiences.
-   Ensure accurate tracking of key ecommerce events, funnels, and conversion actions across web and mobile.
-   Create and manage advanced tagging strategies (custom HTML tags, triggers, and variables) for marketing pixels and dataLayer integrations.
-   Troubleshoot and QA data tracking issues across Shopify themes, apps, and integrations.

**Data Analysis & Reporting**

-   Translate user behavior data into insights that drive CRO, merchandising, and marketing decisions.
-   Build and maintain dashboards in Looker Studio (or Looker) for performance monitoring and executive reporting.
-   Partner with ecommerce and marketing teams to measure the impact of campaigns, promotions, and site changes.
-   Conduct ad hoc analyses on customer journeys, conversion funnels, and attribution paths.

**Auditing & Data Quality**

-   Lead comprehensive GA4 and GTM audits, identifying gaps, redundancies, and misconfigurations.
-   Ensure data consistency between GA4, Shopify, and marketing platforms (Meta, Google Ads, TikTok, Klaviyo, etc.).
-   Document and standardize all tracking frameworks for cross-functional visibility.

**Cross-Functional Collaboration**

-   Collaborate with developers to implement technical tracking requirements.
-   Work with CRO and Product teams to test hypotheses using clean and validated data.
-   Support advanced analytics initiatives, including user segmentation, predictive modeling, and LTV analysis.

## Requirements

**Qualifications**

-   3+ years of experience as a Web or Digital Analyst in a Shopify or ecommerce environment.
-   Expert knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including custom event setup and dataLayer configuration.
-   Strong understanding of Shopify data structure, checkout events, and app integrations.
-   Proficient in Looker Studio (or similar BI tools such as Tableau or Power BI).
-   Familiarity with JavaScript, Liquid, and HTML for implementing and debugging tracking codes.
-   Strong analytical and quantitative skills with a deep understanding of ecommerce KPIs and conversion metrics.
-   Experience working with cross-functional teams including developers, marketers, and product managers.

**Preferred Skills**

-   Experience with BigQuery, SQL, or API-based data extraction.
-   Familiarity with server-side tagging.
-   Understanding of CRO frameworks and A/B testing methodologies.
-   Extremely proficient in setting up Google Analytics for ecommerce businesses.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/CBD4EBF6AF/apply)

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