# Content Strategist - 51015858262

> Activate Talent · Philippines (Remote) · — · Posted 2025-12-08

**Workplace:** remote

## Description

**Job Title:** Content Strategist  
**Job Type:** Full-time / Remote  
**Work Hours:** PST

**Job Overview:**  
We’re helping our client find a Content Strategist with deep experience in Consumer Packaged Goods (CPG)—especially food and beverage. In this role, you will lead the development of content frameworks, storytelling angles, campaign messaging, and multi-channel content while contributing to brand awareness, trust, and conversion across digital platforms.

**Responsibilities:**

-   Develop and lead the end-to-end content strategy ensuring consistency across website, social media, email, ads, and product storytelling.
-   Create content frameworks tailored to CPG food & beverage consumers—focusing on education, benefits, credibility, and conversion.
-   Collaborate closely with creative and marketing teams to develop campaign concepts, scripts, landing page messaging, and brand narratives.
-   Conduct content audits and competitive analyses to identify gaps, opportunities, and unique positioning angles.
-   Build editorial calendars and structured content pipelines for product launches, seasonal campaigns, and cross-channel initiatives.
-   Optimize content for SEO, engagement, and conversion while ensuring alignment with brand tone and voice.
-   Provide creative direction for photo/video shoots and influencer/UGC storytelling relevant to CPG audiences.
-   Use data and performance insights to refine messaging, improve content effectiveness, and drive audience growth.
-   Partner with CRO, media buying, and retention teams to ensure messaging is optimized throughout the full funnel.

## Requirements

**Must-Have:**

-   4–6+ years of content strategy experience with a strong focus on CPG brands—food & beverage required.
-   Proven ability to build content systems that drive brand awareness, engagement, and digital conversions.
-   Strong understanding of CPG consumer psychology, benefit-driven messaging, and value props that influence purchase decisions.
-   Exceptional writing, editing, and creative direction skills with a sharp eye for storytelling.
-   Experience working cross-functionally with designers, media buyers, creators, and product teams.
-   Familiarity with SEO best practices, content performance analytics, and digital editorial planning.
-   Ability to translate insights into creative concepts and actionable content frameworks.

**Nice-to-Have:**

-   Experience in e-commerce, DTC, or content-driven CPG growth.
-   Experience with Shopify, CMS platforms, and onsite content optimization.
-   Knowledge of UGC, influencer collaboration, and paid social content requirements.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/D3FE731089/apply)

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