# 51020352875 - Applovin Media Buyer

> Activate Talent · Philippines (Remote) · Full-time · Posted 2025-12-03

**Workplace:** remote

**Department:** AT1C

## Description

### **AppLovin Media Buyer (CPG – Food & Beverage)**

**Full-Time | Remote**

### **About Us**

We are a leading digital destination for sports fans, delivering engaging experiences and innovative campaigns nationwide. As part of our continued growth, we are seeking a highly skilled **AppLovin Media Buyer** with deep experience in **Consumer Packaged Goods (CPG)**—specifically food and beverage—to drive high-performing mobile and in-app advertising campaigns.

### **Role Overview**

The **AppLovin Media Buyer** will be responsible for the end-to-end planning, execution, and optimization of paid media campaigns on the AppLovin platform. This role is ideal for a performance-driven marketer who understands the CPG landscape and can combine data, targeting, and creative testing to maximize ROI and brand impact.

### **Key Responsibilities**

-   Plan, launch, and manage **end-to-end AppLovin campaigns** for CPG food and beverage brands.
-   Optimize campaigns using advanced targeting, bidding, and segmentation strategies to drive **installs, engagement, and conversions**.
-   Monitor and analyze performance through AppLovin dashboards, analytics tools, and attribution data to identify growth opportunities.
-   Collaborate with creative, product, and analytics teams to test ad creatives, messaging, and landing pages.
-   Conduct **A/B tests** and iterative optimizations to improve ROAS, CPI, CTR, and LTV.
-   Stay updated on AppLovin platform features, mobile advertising trends, and CPG consumer behavior.
-   Develop comprehensive **performance reports** and present actionable insights to internal stakeholders.

## Requirements

### **Qualifications**

-   **3–5+ years** of hands-on experience managing AppLovin campaigns, ideally for **CPG food and beverage brands**.
-   Proven ability to drive positive **ROI/ROAS** through mobile and in-app advertising.
-   Strong analytical skills with proficiency in campaign tracking, attribution, and performance metrics.
-   Experience in creative testing, scaling campaigns, and optimizing for installs, engagement, and purchases.
-   Excellent communication skills with the ability to translate data into actionable recommendations.

### **Preferred Qualifications**

-   Experience with other mobile ad networks (e.g., **Unity Ads, Vungle, TikTok Ads**).
-   Familiarity with **eCommerce or DTC marketing**.
-   Strong understanding of **CPG consumer behavior** and mobile user acquisition strategies.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/D520DD9904/apply)

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