# YouTube Creative Director - DTC Direct Response - 54353457551

> Activate Talent · Philippines (Remote) · — · Posted 2026-01-23

**Workplace:** remote

## Description

**Job Title:** YouTube Creative Director – DTC Direct Response  
**Job Type:** Full-time / Remote  
**Work Hours:** PST (Pacific)

### **Job Overview**

We’re helping our client find a creative leader to build YouTube into a major paid acquisition channel for a fast-growing DTC minerals & supplements brand. In this role, you will lead YouTube direct-response creative from concept through production, developing platform-native ads designed to convert cold traffic at scale while shaping the brand’s creative direction on YouTube.

### **Responsibilities**

**Creative Concept Development**

-   Generate and evolve YouTube ad concepts—hooks, angles, narrative structures, formats—that drive measurable acquisition
-   Write and develop scripts built for YouTube's attention dynamics (the first 5 seconds, mid-roll retention, CTA placement)
-   Bring fresh creative angles rooted in direct response principles and brand positioning

**Creative Direction & Team Leadership**

-   Direct the internal creative team through ideation, briefing, production, and iteration
-   Establish creative standards for what winning YouTube ads look like for this brand
-   Build a shared creative language between strategy, production, and performance

**Testing & Iteration**

-   Design structured creative testing frameworks (hooks, formats, lengths, messaging hierarchies)
-   Analyze performance data and translate learnings into next-round creative direction
-   Identify fatigue signals early and stay ahead with fresh concepts in the pipeline

**Creative Pipeline Management**

-   Maintain a steady flow of YouTube-ready concepts capable of supporting $50k+/day in spend
-   Build repeatable systems for developing, rotating, and scaling winning creative
-   Document what works—angles, proof structures, emotional triggers—so learnings compound

**Collaboration with Media**

-   Partner with our Google media buyer to align creative output with campaign objectives
-   Translate performance insights into specific creative recommendations
-   Support scaling decisions with creative judgment and rapid iteration

## Requirements

### **Must-Have**

-   5+ years in DTC growth, paid creative, or content strategy with deep YouTube experience
-   Demonstrated success developing YouTube creative at scale ($50k+/day spend environments)
-   Strong command of YouTube-specific formats, viewer behavior, and performance levers
-   A portfolio or case studies showing YouTube ads you've concepted or directed
-   Ability to think like a direct response copywriter and a brand strategist simultaneously

### **Nice-to-Have**

-   Experience in health, wellness, or supplements (regulated categories with compliance constraints)
-   Background working with founders or small, fast-moving teams
-   Familiarity with full-funnel YouTube strategy from prospecting through retargeting

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/D9FD632B95/apply)

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