# Lifecycle Marketing Manager (Email & SMS)

> Activate Talent · Philippines (Remote) · Full-time · Posted 2025-07-16

**Workplace:** remote

**Department:** AT1E

## Description

**Location:** Remote  
**Type:** Full-time  
Our client is a fast-growing, customer-obsessed brand on a mission to turn every click into a customer and every customer into a loyal fan. Our DTC subscription model is thriving, and we’re now looking for a Lifecycle Marketing Manager to own our email and SMS channels, driving retention, engagement, and growth.

### **Key Responsibilities:**

-   Own the day-to-day strategy and execution of our **email and SMS marketing programs**, focused on acquisition, cross-sell, churn prevention, referral, and winback.
-   Collaborate with the **Director of Lifecycle Marketing** to manage the campaign calendar—aligned with cultural moments, seasonal themes, promos, and product launches.
-   Create **clear, strategic briefs** for copywriting and design teams to deliver engaging lifecycle content.
-   Monitor and analyze **key performance metrics** (open rates, CTRs, CVR, churn, etc.) and deliver **weekly reports** with actionable insights.
-   Lead **A/B testing and ongoing optimization**—testing send times, frequencies, copy, creative, CTAs, segmentation, and more.
-   Refine **customer segmentation and journey mapping** to tailor messaging for key audience groups.
-   Develop and execute **list growth strategies** for both email and SMS, leveraging high-impact acquisition tactics.
-   Ensure **timely, accurate, and high-quality deployments**, with strong attention to compliance, segmentation, and user experience.
-   Stay up to date on **industry trends**, compliance regulations (e.g., GDPR, CAN-SPAM), and emerging strategies in lifecycle marketing.

## Requirements

### **What We’re Looking For:**

-   **2+ years** of experience in lifecycle marketing, email/SMS marketing, or retention marketing.
-   Hands-on experience with platforms like **Klaviyo**, **Postscript**, or **Attentive**.
-   Prior experience in **DTC subscription-based businesses** is a strong plus.
-   Deep understanding of **segmentation**, **personalization**, and **marketing automation**.
-   Analytical mindset—you know how to turn data into decisions.
-   Excellent **project management** skills and the ability to work cross-functionally under tight timelines.
-   Strong written and verbal communication skills—you can confidently collaborate with creatives to bring ideas to life.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/DC498812EC/apply)

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