# 53696603950- Lifecycle Marketing Specialist

> Activate Talent · Colombia (Remote) · — · Posted 2026-01-12

**Workplace:** remote

**Department:** 029

## Description

### About the role

We are seeking a **Lifecycle Marketing Contractor** to support day-to-day execution across **email and SMS** channels, working closely with a **senior lifecycle strategist** who provides high-level direction and testing strategy.

This role is execution-focused and designed for someone who can **independently translate strategy into high-quality lifecycle work** with minimal hand-holding. It is not an entry-level position; the ideal candidate has enough strategic context to understand _why_ programs are being built, while owning execution, coordination, and quality control.

### Time Commitment & Capacity Expectations

-   **15–20 hours per week** (approximately **3–4 hours per day**)
-   Requires **consistent, reliable availability** — not sporadic or ad hoc support
-   Ability to maintain **steady weekly output**
-   Opportunity for **expanded scope over time** based on performance and business needs

### Ideal Background

### Experience

-   **3–6 years** of experience in Lifecycle / CRM / Email & SMS marketing
-   Strong preference for:

-   Agency or in-house experience supporting **DTC / eCommerce brands**
-   **CPG experience** is a plus

-   Experience working with **high-growth, retention- and subscription-driven brands**
-   Familiarity with common DTC lifecycle levers:

-   AOV, LTV, segmentation, post-purchase flows, bundles, promotions

-   Experience executing against strategy developed by a **senior lifecycle lead**

### Tools & Platforms

### Required

-   **Deep hands-on experience with Klaviyo** (non-negotiable)
-   Experience with SMS platforms such as **Attentive or similar**

### Comfortable Working Across

-   Campaigns
-   Core flows:

-   Welcome
-   Post-purchase
-   Abandonment
-   Sale- and promo-related updates

-   Lead capture pop-ups (e.g., **Alia**)  
    

### Bonus (Not Required)

-   Familiarity with retention tools such as:

-   LiveRecover, Repeat, Instant AI, Black Crow, Stay AI, or similar platforms

## Requirements

### Core Skill Set

This role sits in the **middle of the lifecycle org chart** — not junior, not director-level.

###   
Must-Have Skills

-   Strong understanding of **email & SMS lifecycle strategy** (not just implementation)
-   Confident segmentation and targeting logic
-   End-to-end campaign execution:

-   Briefing and project-managing creative
-   Building in Klaviyo
-   QA and scheduling
-   Light optimization (send times, CTAs, formatting)

-   Flow updates and maintenance tied to:

-   Promotions
-   Launches
-   Calendar changes

-   Ability to interpret performance context
-   Light data fluency (comfortable reading reports and identifying trends)

###   
Nice-to-Have

-   Experience with **subscription brands**, including:

-   First-to-second purchase
-   Subscriber onboarding
-   Churn prevention
-   Winback and reactivation

-   Prior agency experience working under a senior strategist
-   Advanced segmentation and targeting logic
-   Stronger analytical fluency:

-   Interpreting trends
-   Connecting lifecycle activity to business outcomes (LTV, retention, churn)

### Working Style

-   Self-directed executor who can take a brief and **run with it**
-   Comfortable operating in a **fast-moving, imperfect environment**
-   Strong project management instincts:

-   Deadlines
-   Dependencies
-   QA

-   Able to collaborate **asynchronously** with designers, copywriters, and strategists
-   Comfortable owning day-to-day execution decisions without constant approvals

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/DD153A6D3A/apply)

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