# 56611326321- Growth Lead

> Activate Talent · Philippines (Remote) · Full-time · Posted 2026-02-20

**Workplace:** remote

**Department:** 003

## Description

**Job Type:** Full-time  
**Location:** 100% Remote  
**Timezone:** US(PST)  
  
**The Role: Growth Lead**

We’re hiring a hands-on Growth Lead to own paid acquisition across Meta and Google while driving performance creative strategy. This is not a passive “agency manager” role.  
  
**You will:**

-   Build and optimize campaigns yourself
-   Develop testing roadmaps
-   Brief and shape high-converting creative
-   Analyze performance deeply and make decisive calls
-   You are responsible for profitable customer acquisition and scalable growth.

**What You’ll Own**

**1\. Paid Media Execution (Meta + Google)**

-   Plan and manage budgets across Meta and Google
-   Structure accounts for efficient testing and scale
-   Own retargeting + prospecting strategy
-   Launch and optimize campaigns daily/weekly
-   Manage CAC, AOV, LTV: CAC targets

**2\. Creative Strategy & Performance Briefing**

-   Develop a structured creative testing roadmap (hooks, angles, formats)
-   Write clear, conversion-focused creative briefs for designers/UGC creators
-   Partner with the brand to ensure the performance creative still feels premium
-   Analyze creative performance at a granular level (hook rate, hold rate, thumbstop, CVR)
-   Systematically iterate winning concepts

**3\. Testing & Experimentation**

-   Design structured tests (offer tests, landing page tests, audience tests)
-   Build a hypothesis-driven experimentation framework
-   Identify scalable winning patterns vs one-off wins
-   Continuously improve blended efficiency

**4\. Reporting & Insights**

-   Own weekly and monthly growth reporting
-   Track channel-level and blended performance
-   Identify leading indicators (CTR, CPC, CVR shifts)
-   Translate data into clear strategic recommendations

**What Success Looks Like**

-   Predictable, scalable new customer acquisition
-   CAC within target guardrails
-   Strong creative testing velocity
-   Clear visibility into what drives incremental growth

**Who You Are**

-   5–8+ years in DTC media buying
-   Deep hands-on experience buying media on Meta and Google
-   Strong creative intuition + analytical rigor
-   Obsessed with testing and iteration
-   Can operate independently without a heavy structure
-   Understands premium brand positioning (not just discount-driven growth)

**Bonus Points**

-   Experience scaling fashion/apparel brands
-   Strong understanding of the merchandising impact on paid
-   Experience working with creators/UGC pipelines

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/E58634A64B/apply)

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