# Lifecycle Marketing Manager (Email, SMS & Shopify)

> Activate Talent · Bogotá, Colombia (Remote) · Full-time · Posted 2025-07-15

**Workplace:** remote

## Description

📍 Remote | 🕒 Full-time | 🛍 E-commerce | 💬 Klaviyo & Shopify  
Schedule: PST Timezone

**About the Role**  
We're looking for a **resourceful and detail-oriented Lifecycle Marketer** to join our fast-paced e-commerce team. In this hands-on role, you’ll own our **email and SMS marketing** via Klaviyo and manage **Shopify operations** across three distinct storefronts (DTC, wholesale, and affiliate). If you’re a strong multitasker with a solid foundation in digital marketing and a love for optimization, we’d love to hear from you.

### **What You’ll Do**

**Email & SMS Marketing (Klaviyo):**

-   Own and optimize campaigns, automations, flows, and transactional messages
-   Segment customer journeys (new, VIP, at-risk, repeat, etc.)
-   Launch A/B tests to continuously improve performance
-   Collaborate with creative teams on templates and messaging
-   Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA)

**Shopify Store Operations:**

-   Manage 3 Shopify storefronts (DTC, B2B, affiliate/team)
-   Oversee product uploads, collections, tags, and content updates
-   Partner with design/ops teams to deliver a consistent customer experience
-   Execute promotional campaigns and seasonal merchandising updates

**Customer Journey & Loyalty:**

-   Map and optimize the full lifecycle from acquisition to retention
-   Support the creation of loyalty and/or referral programs
-   Identify key moments for messaging across channels

**Cross-Functional Coordination:**

-   Align with design, operations, and CX teams for product drops and tentpole campaigns
-   Drive campaign timelines across email, SMS, and Shopify
-   Identify process improvement opportunities in lifecycle and e-commerce ops

### **What You Bring**

-   2–4 years of experience in e-commerce marketing
-   Proven hands-on experience with **Klaviyo** and **Shopify** (multi-store is a plus!)
-   Strong organizational skills and ability to juggle priorities
-   Self-starter attitude and curiosity to learn new tools
-   Bonus: B2B e-commerce experience or background in sports/lifestyle brands

**Why Join Us?**  
You’ll join a passionate, agile team focused on growth, creativity, and customer experience. If you thrive on taking initiative, optimizing systems, and working cross-functionally—we want to work with you.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/E94F77B8F4/apply)

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