# Operations Specialist (Data Analyst, App Operations, Email Marketing)

> Activate Talent · Philippines (Remote) · — · Posted 2026-01-09

**Workplace:** remote

## Description

**Job Title:** Operations Specialist (Data Analyst, App Operations, Email Marketing)  
**Job Type:** Full-time / Remote  
**Work Hours:** PST

### Job Overview:

We’re helping our client find an Operations Specialist who is highly analytical, deeply technical, and comfortable owning the intersection of data analytics, app operations, lifecycle marketing/CRM, and finance. In this role, you will be a go-to operator for pulling and analyzing data across multiple sources, translating insights into action, and helping optimize how app and marketing systems run day-to-day while supporting reporting and special technical projects across departments.

You don’t need to be a software developer, but you must be very tech-forward, an SQL expert, and able to work confidently across different databases, tools, and platforms.

### Responsibilities:

**Data Analytics + Business Insights**

-   Pull, analyze, and interpret data from multiple sources to drive decision-making across the business
-   Write and optimize SQL queries to extract insights and create reporting structures
-   Build dashboards, metrics, and recurring reporting (funnels, cohorts, retention, CAC/LTV, conversion, churn, etc.)
-   Identify trends and opportunities, and recommend data-driven improvements across product, growth, and operations
-   Ensure data quality and consistency across tools (events, attribution, CRM tracking, affiliate tracking, etc.)

**App Operations**

-   Own operational workflows tied to app performance and user experience
-   Monitor product and engagement KPIs in Mixpanel (funnels, feature adoption, retention, etc.)
-   Support ongoing optimization initiatives (tracking, event structure, attribution integrity, user flows)
-   Collaborate with cross-functional teams on app-related operational needs and performance insights

**Email Marketing / CRM (MoEngage)**

-   Manage and optimize CRM flows and campaigns using MoEngage
-   Build and maintain lifecycle journeys including onboarding, activation, engagement, retention, and winback
-   Segment audiences using behavioral + profile-based data
-   A/B test messaging and sequencing and report performance
-   Ensure consistent tracking and reporting across CRM campaigns and attribution sources

**Platform Ownership + Operational Excellence**

-   Become an expert in the tools and platforms used and ensure they are integrated and working properly
-   Support internal teams with data access, reporting, and operational workflows
-   Help improve processes for efficiency, accuracy, and scalability across the business

**Tools & Platforms You’ll Work With**

-   Mixpanel (app analytics + performance)
-   SQL databases
-   AppsFlyer (app attribution)
-   Everflow (affiliate tracking)
-   Retool (BI + internal tools)
-   Eventbrite (events ops)
-   MoEngage (CRM + email marketing)
-   Custom Admin tools (matching, payments, and operations)
-   Custom App Admin (app operations)

### What Success Looks Like (First 90 Days):

-   Clean, reliable reporting across core KPIs (app, CRM, acquisition, retention, conversion)
-   Improved segmentation and lifecycle campaign performance
-   Strong visibility into app performance + operational workflows
-   Clear recommendations implemented from analytics insights
-   Smooth operation and ownership across the platforms listed above

## Requirements

**Must-Have:**

-   Advanced SQL skills (able to write complex queries and work with multiple databases)
-   Strong experience pulling, analyzing, and synthesizing data to drive business decisions
-   Comfortable working across multiple platforms and managing operational workflows
-   Analytical mindset with the ability to translate insights into clear recommendations and execution
-   High attention to detail and strong organizational skills

**Nice-to-Have:**

-   Experience with MoEngage or another enterprise CRM platform
-   Experience with attribution tools like AppsFlyer
-   Familiarity with affiliate tools like Everflow
-   Experience building dashboards and internal workflows in tools like Retool
-   Startup or fast-paced operations experience

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/F3E20266BD/apply)

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