# PR & New Media Operations

> Cesna Recruitment · Bangkok, Thailand · Full-time · Posted 2026-09-03

**Workplace:** on_site

**Department:** TH Team

## Description

1\. Content Planning: Independently build the brand image, outputting creative and insightful marketing and event campaign plans.

2\. Account Management: Operate official new media accounts (TikTok, WeChat Official Account, Douyin, Xiaohongshu, etc.), formulating strategies to drive follower growth.

3\. Copywriting & Promotion: Write high-quality press releases and promotional materials; regularly publish industry reports, key announcements, and research articles/posters; plan brand promotion campaigns to enhance market presence and reputation.

4\. Data Insights: Track industry trends in business, investment, and Thai-Chinese cooperation; adapt communication strategies based on market feedback to maintain brand activity and regularly publish industry insights.

## Requirements

1\. Creative Mindset: Strong aesthetic sense and strategic planning skills, able to independently produce trending and influential content.

2\. Hands-On New Media Experience: Familiar with operational rules and distribution mechanisms of major domestic and international new media platforms.

3\. Passion & Insight: Passionate about the new media industry with sharp market intuition, capable of extracting selling points and turning them into effective brand messaging.

4\. End-to-End Execution: Full closed-loop execution capability from ideation to delivery, independently achieving high-quality goals.

5\. Language & Culture: Proficient in Chinese-English or Chinese-Thai (at least one foreign language as a working language). Overseas work experience is preferred.

## Benefits

Compensation Structure:

1\. Base & Bonus: Highly competitive Base Salary + Performance Pay + Project Incentives + Annual Performance Bonus + Business Growth Incentives (Uncapped for HQ roles).

2\. Benefits & Allowances: Social Security in accordance with Thai laws, supplementary commercial medical insurance, and flexible allowances.

Our Advantages & Benefits:

1\. Growth Platform: Flat organizational structure without complex office politics; grow alongside the company with broad promotion opportunities.

2\. Leave Policy: 6 days of basic paid annual leave per Thai law (increasing with tenure), Thai public holidays, additional major Chinese holidays for foreign staff, and home-visit leave with round-trip flight reimbursements based on seniority.

3\. Living Support: Local housing provided for foreign employees, Thai social security, and Chinese social security subsidies where applicable.

4\. Daily Care: Lunch allowance, weekly afternoon tea, monthly team dinners, annual team building & CSR events, annual health checkups (or health check leave), birthday parties, and festival gifts.

## Apply

[Apply at Cesna Recruitment](https://apply.workable.com/cesna-group-2/j/7DF063CB9D/apply)

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