# Performance Marketing Manager

> Chain Reaction · Cairo, Egypt · Full-time · Posted 2025-04-22

**Workplace:** on_site

**Department:** Performance and Data Analytics

## Description

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

Chain Reaction is looking for a Performance Marketing Manager to join the team. The ideal candidate will be responsible for understanding the goals of our clients and be able to oversee project strategy to project completion. By knowing emerging technologies in the area, this candidate will be able to create cross-channel deliverables for clients that meet their needs.

## Requirements

### **Key Responsibilities:**

-   Plan, execute, monitor, and optimize high-volume digital campaigns across **Google Ads**, **Facebook Ads Manager**, and other third-party platforms.
-   Ensure performance growth by managing campaigns to meet **clients’ ROI goals** and quickly implementing optimization recommendations.
-   Maintain strong understanding and application of **Google Ads campaign types** and best practices.
-   Continuously analyze performance data and create detailed **campaign performance reports**.
-   Efficiently manage advertising **budgets** across all platforms and campaigns.
-   Create and test compelling **PPC ad copy** through continuous A/B testing to improve conversion rates.
-   Report on **key performance indicators**, calculate **Cost Per Lead (CPL)**, forecast spend, and adjust strategies based on demand and seasonality.

### **Required Skills & Qualifications:**

-   Proficient in **Google Ads**, **Google Ads Editor**, and **Google Analytics**.
-   Strong expertise in **keyword research**, **campaign buildouts**, **ad creation**, **A/B copy testing**, **bid management**, and **lead generation**.
-   In-depth experience in the **Google Display Network** and overall **Display Advertising**.
-   Solid knowledge of **retargeting/remarketing strategies**.
-   Demonstrated **people management** and team leadership skills.
-   **Minimum 4–6 years** of experience in performance marketing, including **at least 1 year managing a team**.
-   **E-commerce experience is a must**.
-   Educational or professional background in **Marketing and Advertising** is a plus.
-   Experience with **luxury brands** is a strong advantage.
-   **Fluency in French** is a plus.

## Benefits

Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.

## Apply

[Apply at Chain Reaction](https://apply.workable.com/chain-reaction-1/j/5E7EF858A1/apply)

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