# Trade Marketing Manager, Hong Kong & Macau

> Charlotte Tilbury · Hong Kong, Hong Kong (Hybrid) · Full-time · Posted 2026-06-25

**Workplace:** hybrid

**Department:** Local: Marketing

## Description

**Key Responsibilities**

**Trade Marketing Strategy & Planning**

-   Develop and drive the annual trade marketing strategy aligned with overall brand calendar and commercial objectives
-   Plan and execute a comprehensive trade marketing calendar, including promotions, GWP, pop-ups, and events

**Performance Analysis & Insights**

-   Analyze retail performance data to generate actionable insights and recommend optimization plans
-   Continuously track campaign effectiveness and refine strategies to maximize ROI

**Retail & Commercial partnerships**

-   Partner closely with trade partners to identify growth opportunities, enhance band exposure and instore execution
-   Maintain strong communication with Marketing, Commercial, Global, and APAC teams to ensure alignment on brand direction and consistency in execution

**Budget Management**

-   Manage budgets effectively, ensuring optimal allocation of resources
-   Oversee vendor relationships to ensure quality, cost efficiency, and timely delivery

**Visual Merchandising & POSM Development**

-   Develop and implement innovative soft merchandising solutions for product launches and seasonal campaigns (e.g., POSM, in-store displays, digital screens)
-   Ensure all in-store executions align with brand guidelines, tone, and positioning

**Retail Excellence & Store Support**

-   Conduct regular store visits to audit visual merchandising standards and provide coaching to frontline teams
-   Ensure consistent and high-quality execution across all retail touchpoints

**Reporting Relationships**

-   This role reports into the Head of Marketing & PR, Hong Kong & Macau

**Key Selection Criteria**

-   Bachelor’s degree or above
-   7 years’ Trade Marketing experience in Luxury, Cosmetics industry is preferred
-   Open-minded, self-motivated, work independently, strong ownership and execution
-   Outstanding communication and negotiation skills
-   Fluent in oral and written English & Chinese
-   Good data analysis capability
-   Excellent Microsoft skill on PPT, Excel

## Apply

[Apply at Charlotte Tilbury](https://apply.workable.com/charlotte-tilbury/j/543C8A785B/apply)

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