# Senior Content Specialist > Trackier · Noida, India · Full-time · Posted 2026-06-23 **Workplace:** on_site **Department:** Marketing ## Description **About Trackier** [Trackier](https://trackier.com/) is a leading SaaS platform serving businesses across 20+ countries worldwide. For over a decade, we have empowered brands, advertisers, agencies, and ad networks with innovative Performance Marketing and Mobile Marketing solutions that drive growth and maximize conversions. We empower marketers worldwide with advanced technology and a customer-first approach. We help businesses build impactful campaigns, create exceptional user experiences, and ensure data privacy. Our smart solutions are designed to optimize marketing strategies, enhance efficiency, and foster long-term customer relationships based on trust. Trackier was founded to solve a critical challenge—enabling marketers to accurately measure success and build meaningful customer connections. We believe data is not an obstacle but a powerful tool that helps teams become smarter and more effective. As a Senior Content Specialist, you will play a pivotal role in shaping Trackier’s content strategy and brand voice across multiple channels. You will be responsible for creating impactful, audience-centric content that supports marketing, product, and business objectives. Collaborating closely with cross-functional teams, you will drive content initiatives that enhance brand awareness, engage target audiences, and contribute to lead generation and customer acquisition.  ### Key Responsibilities ### Inbound Funnel Strategy - Develop and govern the comprehensive content strategy across the entire inbound funnel, optimizing for top-of-funnel (TOFU) awareness through to bottom-of-funnel (BOFU) conversion. - Define distinct channel objectives, establish cross-channel ecosystems, and implement key performance indicators (KPIs) to measure success at each funnel stage. - Analyze and report on content performance and funnel health, dynamically adjusting strategies based on data-driven insights. ### Content Creation & Channel Management - Conceptualize and execute high-impact blogs, guides, case studies, and digital resources designed to capture and convert organic traffic. - Spearhead the organic LinkedIn strategy, overseeing the corporate page alongside executive thought leadership and personal branding initiatives. - Develop tailored content for Meta platforms, collaborating cross-functionally with strategy and performance marketing teams. - Strategize, script, and oversee the production of comprehensive video content. - Manage guest contributions, strategic partnerships, and content placements on external and referral traffic platforms. - Act as the strategic ghostwriter for founders and the executive leadership team to elevate brand authority. - Produce and maintain high-quality sales collateral, including pitch decks, one-pagers, and brochures, to directly empower the sales team. ### Team Leadership - Lead, mentor, and develop a high-performing team of content specialists. - Manage workload allocation, establish rigorous quality benchmarks, and conduct final editorial reviews prior to publication. - Serve as the primary point of accountability for the output, quality, and integrity of all inbound content. ## Requirements ### Must-Haves - 4+ years of dedicated experience in content writing and comprehensive content strategy. - A robust and diverse portfolio demonstrating exceptional writing craft and strategic execution across multiple formats and channels. Please note: Submitting a work portfolio is a mandatory prerequisite for shortlisting; applications without a portfolio will not be considered. - Proven capability to write seamlessly across diverse formats, including long-form web content, social media copy, scripts, executive ghostwriting, and sales enablement collateral. - Mastery of the English language paired with sharp, meticulous editing skills. - Strong proficiency in AI tools and an understanding of how they optimize content workflows, possessing the professional judgment to utilize them as a workflow accelerator rather than a substitute for original thought. ### Good to have - Prior experience within a SaaS or B2B technology environment is preferred. - Familiarity with content performance metrics and foundational marketing funnel analytics. - Hands-on experience navigating Google Analytics 4 (GA4), Google Search Console (GSC), WordPress, and HubSpot. ## Benefits - Take ownership of our core narrative while partnering directly with the founders and executive team to shape our brand voice. - Step into high-level strategy, global campaign planning, and business growth initiatives that build a direct path to future marketing leadership roles. - Bring your ideas to a fast-moving, high-growth environment where you can solve complex creative problems and build content systems from the ground up. - Run major content initiatives with the creative freedom and autonomy to make a measurable impact on the business. - Earn a competitive, market-leading salary that truly reflects your experience and the value you bring to the team. - Stay protected with comprehensive medical insurance and wellness perks designed with employees in mind. - Benefit from generous reimbursement policies and a collaborative environment that invests in your tools and growth. - Enjoy a predictable five-day workweek within a supportive, close-knit team focused on continuous professional development. ## Apply [Apply at Trackier](https://apply.workable.com/cloudstuff/j/BA9981E3A4/apply) --- Powered by [Workable](https://www.workable.com)