# Performance Marketing Manager

> Cloudtech Group · South Melbourne, Australia · Full-time · Posted 2025-02-14

**Workplace:** on_site

**Department:** Marketing

## Description

CloudTechX is a blockchain-based financial technology platform specialising in over-the-counter (OTC) trading and near-instant settlement services. The core offering revolves around fast, compliant AUD settlement for major crypto assets (BTC, ETH, USDT, USDC), supported by institutional-grade infrastructure.

We are looking for a Performance Marketing Manager to play a pivotal role in driving qualified institutional leads, improving acquisition efficiency, and enabling revenue growth through digital performance channels.

### Performance Marketing Strategy & Execution

-   Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)
-   Manage campaign budgets and optimise for maximum ROI across all acquisition channels
-   Build tracking frameworks that capture every meaningful user interaction
-   Execute rigorous A/B testing methodologies to continuously improve conversion rates
-   Analyse user acquisition funnels and identify optimisation opportunities

### Analytics & Reporting

-   Transform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories.
-   Develop targeting segments that find our perfect customers
-   Develop dashboards to visualise performance and communicate results to stakeholders
-   Implement advanced targeting and segmentation strategies across platforms
-   Work with technical teams to optimise landing pages for conversion
-   Utilise marketing automation tools to improve campaign efficiency
-   Maintain expertise in emerging performance marketing technologies and approaches

## Requirements

-   7+ years of performance marketing experience
-   Fintech industry knowledge deep enough to explain blockchain at a dinner party
-   Equal passion for creative campaigns and spreadsheet analysis
-   A track record of driving results

## Apply

[Apply at Cloudtech Group](https://apply.workable.com/cloudtech-group/j/87A915ACFF/apply)

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