# Strategy & Operations Lead, New Verticals

> Coastal Wave Recruiting · San Francisco, United States · Full-time · Posted 2026-06-02

**Salary:** USD 170,000–220,000

**Workplace:** on_site

**Department:** Strategy & Operations

## Description

Our client, a fast-growing AI B2B enterprise startup, is hiring a Strategy & Operations Lead, New Verticals to own expansion across the long tail of home services — from roofing and garage to pool care, pest control, and beyond. The ideal candidate combines a strategy consulting foundation with hands-on experience at a PE-backed home services company, and is energized by talking directly to business owners to understand how their trades actually work.

**What you'll do**

-   Go deep into new home services verticals (roofing, pest control, lawn care, etc.) by talking directly to business owners to understand their workflows, economics, and pain points
-   Determine which verticals represent the biggest opportunities and build the prioritization framework for the company
-   Translate customer insights into product requirements — partnering with engineering and product to adapt the company's AI agents for each new segment
-   Develop go-to-market strategies, partnership plays, and onboarding playbooks tailored to each vertical
-   Build the repeatable playbook the company uses to enter, validate, and scale every future vertical

## Requirements

-   **5–8 years of experience across strategy consulting, PE-backed home services, and/or high-growth startups**
-   **Strategy consulting background (MBB or similar tier) — must have the core analytical and strategic toolkit**
-   **Operational experience at a PE-backed home services company (e.g., roofing, HVAC, plumbing) or deep familiarity with the home services industry**
-   Strong customer discovery skills — you love spending time with business owners and earn their trust quickly
-   Highly competitive undergraduate or MBA program (e.g., Berkeley, Stanford, Ivy)
-   High agency — runs independently with minimal direction in fast-paced environments
-   Interest in product — you'll have significant influence on the product roadmap based on your vertical research

**Nice to have**

-   IB or PE background before transitioning to operating roles
-   Product internship or product-adjacent role experience
-   Track record of building GTM playbooks for new market segments

## Benefits

Salary & equity

## Apply

[Apply at Coastal Wave Recruiting](https://apply.workable.com/coastal-wave-recruiting/j/7A2E260979/apply)

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