# Digital Marketing Specialist

> CodeLink · Ho Chi Minh City, Vietnam (Hybrid) · Full-time · Posted 2026-06-30

**Workplace:** hybrid

**Department:** Sales & Marketing

## Description

### About the role

We're looking for a _**Digital Marketing Specialist**_ who can own the full digital marketing execution loop at CodeLink - from campaign planning and delivery, to HubSpot operations, email workflows, SEO/SEM growth, and performance reporting.

You'll be the single accountable owner across campaign execution, digital growth, and marketing operations. If you take genuine ownership, thrive in structured sprint-based environments, and care about making numbers move, this role is built for you.

### Target Markets

-   Mid-to-large enterprises, scale-ups, and institutional organizations that need a trusted complex software engineering and AI implementation delivery partner.
-   US focus; SEA secondary

### What you’ll do

**Lead-Gen Campaign Execution**

-   Run targeted digital campaigns across CodeLink's core audience segments, supporting the broader GTM strategy
-   Generate and track MQLs, working closely with the Sales team to set realistic targets and measure campaign attribution using HubSpot and UTM tagging
-   Manage email campaigns end-to-end in HubSpot from setup and segmentation to performance monitoring
-   Ensure each quarter includes at least one campaign per audience segment, with campaigns consistently tagged and organized in HubSpot and Notion

**SEO, GEO & Digital Growth**

-   Build an organic search baseline from scratch and improve it quarter over quarter through consistent SEO work
-   Track and grow keyword rankings for CodeLink's target topics, reporting progress each quarter
-   Support paid search (SEM) and generative engine optimization (GEO) efforts as you develop channel expertise
-   Compile regular marketing performance reports with clear metrics and takeaways to inform team decisions

**HubSpot & Marketing Operations**

-   Keep HubSpot workflows and automation sequences running smoothly, audit regularly and fix issues before they affect live campaigns
-   Route incoming marketing requests through the right channels and maintain clean task tracking
-   Deliver on sprint commitments and flag blockers early so campaigns stay on schedule

## Requirements

-   3+ years of experience in digital marketing or a related field, preferably in B2B tech, software services
-   Proven experience managing marketing campaigns from planning through execution and performance reporting
-   Hands-on experience with marketing automation, CRM platforms, and campaign management tools
-   Experience developing targeted campaigns for different customer segments
-   Strong understanding of SEO/SEM/GEO principles and digital marketing best practices
-   Ability to analyze marketing performance data and translate insights into actionable recommendations
-   Fluent English communication skills

### Nice-to-have

-   Familiarity with AI-driven search trends and emerging digital marketing practices
-   Knowledge of paid search and digital advertising platforms
-   Experience using project management and collaboration tools to plan and track marketing initiatives

## Benefits

-   Three days remote every week and four full remote weeks per year.
-   Gold level Health Insurance coverage from Bao Viet Insurance, a yearly complete Health Check, and social insurance
-   All office benefits and full salary during probation.
-   Flexible working time starting anytime up to 10 AM, working Monday - Friday with no overtime and a long lunch break.
-   Unlimited snacks and nice coffee every day.
-   Choose from a brand-new Mac or PC device.
-   Salary review twice a year, with opportunities for promotions and spot awards.
-   12 days of annual leave per year, with all days not taken paid out in cash, plus 2 sick leave days..
-   Yearly Training Budget up to 5 million VND per staff. On top of that, a professional coaching program, buddy system, tech talks, agile sessions, and 1on1 private English classes are available
-   Yearly company trip, monthly activities, and other Celebrations for special days in the year, such as Women’s Day, YEP, and Christmas.
-   Employee-led clubs within the company; games teams, sports teams, etc.
-   Modern open-space office with comfortable workspace, a PS5 games room, and chill-out areas.

## Apply

[Apply at CodeLink](https://apply.workable.com/codelink/j/7823293877/apply)

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