# CVM / Segmentation Head - Customer Value Management

> CodeNinja · Riyadh, Saudi Arabia · — · Posted 2026-08-19

**Workplace:** on_site

**Department:** Professional Services

## Description

**About CodeNinja**  
CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading enterprises to build high-performing teams that drive digital transformation and commercial growth.

**About the Role**  
We are hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross-sell, retention, and win-back. This role sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership — responsible for driving customer value and revenue optimisation across the entire base.

**Key Responsibilities**

-   Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back
-   Define and track KPIs for customer value, engagement, and revenue performance
-   Design and execute commercial levers (pricing, offers, incentives) to optimise customer value
-   Lead campaign design, execution, and experimentation (A/B testing, uplift modelling) to improve commercial outcomes
-   Drive customer segmentation strategy to enable targeted, personalised interventions
-   Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on commercial priorities
-   Manage stakeholder relationships at senior/leadership level, presenting strategy and results
-   Lead and develop a team executing CVM initiatives (if applicable — confirm team size/structure)

## Requirements

**Must-Haves**

-   8–10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management
-   Strong track record in pricing and revenue optimisation
-   Proven experience owning commercial levers and campaign strategy end-to-end
-   Strong stakeholder management skills, including senior leadership engagement
-   Leadership/people management experience
-   Experience with segmentation frameworks and data-driven decision making

**Nice-to-Haves**

-   Experience in retail banking specifically (vs. general retail/telco CVM)
-   Familiarity with experimentation platforms and uplift modelling tools
-   Exposure to CVM in a regional (MENA/KSA) market context

**Why Join Us**

-   Opportunity to lead CVM strategy for a major regional client
-   High-impact, senior leadership role with direct influence on commercial outcomes
-   Work with a forward-deployed team at the intersection of consulting and hands-on execution

**Disclaimer**  
CodeNinja is an equal opportunity employer. All qualified applicants will be considered without regard to race, religion, gender, national origin, disability, or any other protected status.

## Apply

[Apply at CodeNinja](https://apply.workable.com/codeninjapk/j/2B94C7CE73/apply)

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