# Customer Engagement Business Analyst

> CodeNinja · Riyadh, Saudi Arabia · — · Posted 2026-08-19

**Workplace:** on_site

**Department:** Professional Services

## Description

**About CodeNinja**  
CodeNinja is a technology and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading enterprises to drive digital transformation across banking, fintech, and enterprise technology domains.

**About the Role**  
We are looking for a Customer Engagement Business Analyst to work closely with Product Owners and business stakeholders on a retail banking transformation initiative. The role requires converting customer engagement requirements into complete, implementation-ready BRDs and user stories — covering business rules, customer journeys, channels, data, integrations, exceptions, and operational impacts. This is a hands-on BA role for someone who can challenge incomplete requirements and operate confidently across Business, Digital, and Technology stakeholders.

**Key Responsibilities**

-   Elicit, analyze, and document customer engagement requirements from Product Owners and business stakeholders
-   Author complete BRDs and user stories covering business rules, customer journeys, channel behavior, data flows, integrations, exceptions, and operational impacts
-   Translate business needs into structured requirements for CRM, campaigns, notifications, loyalty, personalization, and digital servicing capabilities
-   Identify gaps and ambiguities in requirements and proactively challenge stakeholders to close them
-   Work cross-functionally across Business, Digital, and Technology teams to align on scope and feasibility
-   Support solution design discussions, ensuring requirements are technically implementable
-   Validate delivered functionality against documented requirements

## Requirements

**Must-Haves**

-   8+ years of Business Analyst experience, with strong exposure to retail banking / banking transformation programs
-   Proven ability to write complete, high-quality BRDs and user stories
-   Strong requirements elicitation skills with the ability to identify and push back on incomplete or ambiguous requirements
-   Experience working across Business, Digital, and Technology stakeholder groups
-   Solid understanding of customer journeys, channels, data, and integrations in a banking context

**Nice-to-Haves**

-   Exposure to CRM / customer engagement platforms
-   Experience with campaigns, notifications, loyalty, or personalization initiatives
-   Digital servicing domain exposure

## Apply

[Apply at CodeNinja](https://apply.workable.com/codeninjapk/j/34B09EF4D1/apply)

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