# CVM / Segmentation Specialist

> CodeNinja · Riyadh, Saudi Arabia · — · Posted 2026-08-19

**Workplace:** on_site

**Department:** Professional Services

## Description

### About CodeNinja

CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and analytics teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading banks, telcos, and enterprises to build data-driven, customer-centric capabilities.

### About the Role

We are hiring 2 hands-on CVM / Segmentation Specialists to support customer segmentation, profiling, and campaign targeting for a Retail Banking client. This is a hands-on execution role — not a strategy-only or purely advisory position — focused on turning customer data into actionable commercial insights that drive campaign performance.

### Key Responsibilities

-   Build and maintain customer segmentation models based on behavior, value, and lifecycle stage
-   Conduct customer profiling and behavioral analysis to identify targeting opportunities
-   Support campaign targeting by translating segmentation outputs into actionable audience lists
-   Analyze campaign performance and customer response, feeding insights back into segmentation logic
-   Develop and maintain BI/reporting dashboards to track CVM metrics and campaign KPIs
-   Collaborate with marketing, BI, and product teams to convert data into commercial actions
-   Continuously refine segmentation frameworks based on performance data and business feedback

## Requirements

### Must-Haves

-   Strong background in Retail Banking / CVM analytics
-   Hands-on experience building segmentation models (RFM, behavioral, value-based, etc.)
-   Proven customer behavior analysis and profiling experience
-   Strong BI/reporting skills (Power BI, Tableau, SQL, or similar)
-   Ability to translate data into actionable commercial/campaign recommendations
-   \[Assumption\] 4–6 years of relevant experience — flag if you want a different range

### Nice-to-Haves

-   Experience with campaign management platforms (SAS CI, Adobe Campaign, etc.)
-   Exposure to predictive/propensity modeling
-   Prior experience in a banking or telco CVM function specifically

### Why Join Us

-   Work on high-impact, data-driven initiatives with a leading Retail Banking client
-   Collaborative, hands-on environment with direct visibility into campaign outcomes
-   Opportunity to shape segmentation strategy from the ground up

### Disclaimer

CodeNinja is an equal opportunity employer. This role is contingent on client approval and may be subject to change based on project requirements.

## Apply

[Apply at CodeNinja](https://apply.workable.com/codeninjapk/j/73EFA9AFCC/apply)

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