# Senior Business Development Manager, Demand & Supply Partnerships - UK m/f/d

> ConnectAd · London, United Kingdom (Remote) · Full-time · Posted 2026-07-09

**Workplace:** remote

**Department:** Sales

## Description

**About ConnectAd**

ConnectAd is a European, independent Supply-Side Platform built for efficiency, transparency, and long-term value creation. As a boutique challenger in the programmatic ecosystem, we focus on delivering high-quality supply and maximising revenue for our publisher partners — without unnecessary complexity or excessive take rates. We work closely with publishers, agencies, advertisers, and technology partners to build efficient programmatic marketplaces that prioritise performance, transparency, and sustainable growth.

**About the role**

We are looking for an experienced Senior Business Development Manager, Demand & Supply Partnerships to grow ConnectAd's presence in the UK programmatic market.

This role sits at the intersection of agency demand development and publisher supply acquisition — a senior commercial marketplace role, not a pure agency-sales or pure publisher-onboarding role. You will build senior relationships with UK agency holding groups, independent agencies, trading desks, programmatic buyers, and advertiser stakeholders to activate PMP and curated-marketplace demand, while developing publisher relationships and onboarding high-quality UK supply into ConnectAd's platform.

**Responsibilities**

-   Build and own senior relationships with UK agency holding groups, independent agencies, trading desks, programmatic buyers, and advertiser-side stakeholders.
-   Activate PMP and curated-marketplace demand through ConnectAd.
-   Drive revenue through deal IDs, PMPs, curated marketplaces, and programmatic supply packages.
-   Identify, pitch, and onboard premium UK publishers and media owners into the ConnectAd platform.
-   Build supply-acquisition strategies focused on inventory quality, buyer activation, and marketplace fit.
-   Help publishers improve monetisation through ConnectAd's demand, transparency, and yield strategy.
-   Translate buyer demand into relevant, commercially packaged supply.
-   Lead commercial negotiations with agencies, buyers, publishers, and strategic partners.
-   Work closely with product, operations, account management, and leadership teams.
-   Represent ConnectAd at industry events and senior agency and publisher meetings.

**Success metrics**

-   Demand revenue growth across your UK agency and buyer portfolio.
-   PMP and curated-marketplace revenue.
-   Number and quality of new UK publisher partnerships onboarded.
-   Revenue from newly activated supply.
-   Agency and HoldCo spend activated through ConnectAd.
-   Pipeline quality and conversion rate.
-   Strategic relationship depth across agencies, publishers, and technology partners.

## Requirements

-   Substantial, proven experience across programmatic advertising, adtech, SSP/DSP partnerships, agency sales, publisher development, or digital-media business development.
-   Strong existing network across UK agency holding groups, independent agencies, trading desks, programmatic buyers, and/or premium publishers.
-   Proven commercial track record of building revenue-generating partnerships in adtech.
-   Strong understanding of RTB, PMPs, curated marketplaces, deal IDs, SSPs, DSPs, header bidding, ad servers, and programmatic monetisation.
-   Strong negotiation skills and the ability to engage senior stakeholders, translating technical programmatic topics into clear commercial value.
-   Entrepreneurial mindset with high ownership, comfortable in a fast-moving, independent SSP environment.
-   Business-fluent English (C1 or above).

## Benefits

-   A strategic, high-impact role within a growing independent SSP.
-   Remote working model.
-   A collaborative, entrepreneurial environment where you shape ConnectAd's demand and supply strategy in the UK.

## Apply

[Apply at ConnectAd](https://apply.workable.com/connectad/j/9298858C2F/apply)

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