# Market Sales Manager

> Cooperidge Consulting Firm · West Haven, United States (Hybrid) · Full-time · Posted 2026-01-07

**Salary:** USD 70,000–90,000

**Workplace:** hybrid

**Department:** Sales & Finance Professionals

## Description

Cooperidge Consulting Firm is seeking a **Market Sales Manager** for a top **Family-Run Wine & Spirits** company in the West Haven, CT area.

This is a high-energy, hands-on field execution role focused on driving volume, distribution, and trade marketing activation across a premium brand portfolio. Covering both on-premise (restaurants, bars) and off-premise (liquor stores) accounts, the Market Sales Manager is responsible for building strong trade relationships, implementing route-to-market initiatives, and ensuring superior in-store presence. The ideal candidate is a self-starter who thrives on regular market travel and possesses a "hands-on" approach to merchandising and consumer-facing brand demos.  
  
Job Responsibilities

-   **Portfolio Management:** Manage the company’s diverse brand portfolio across the assigned market, ensuring consistent growth in both on and off-premise accounts.
-   **Sales Programming:** Plan and implement strategic sales programs and route-to-market initiatives to increase market share and brand visibility.
-   **Trade Marketing:** Drive field execution through merchandising, display building, and the effective deployment of Point-of-Sale (POS) and marketing assets.
-   **Consumer Activation:** Deliver engaging consumer-facing activations, including professional tastings and product demonstrations.
-   **Compliance Monitoring:** Conduct monthly field audits to ensure pricing accuracy, menu placement, POS compliance, and display standards are met.
-   **Relationship Building:** Engage regularly with distributors and key accounts to build long-term trade partnerships through frequent field travel.
-   **Reporting:** Provide detailed feedback and performance reporting on in-market trends and competitor activities to the leadership team.

## Requirements

### Education

-   Bachelor’s degree in Business, Marketing, or a related field is preferred.

### Experience

-   **Minimum of one (1) to two (2) years of experience in the Wine and Spirits industry is REQUIRED.**
-   Proven track record of working independently as a self-starter in a field-based role.
-   Stable career history with demonstrated growth in sales or brand management.

### Certifications/Physical Requirements

-   **Valid driver’s license is required; ability to travel 4–5 days per week within the territory.**
-   **Physical Ability:** Must be able to lift up to 65 pounds (sample cases/displays) and stand/walk for extended periods during tastings and account visits.

### Skills

-   Strong interpersonal, leadership, and technical communication skills.
-   Proficiency in Microsoft Excel, Word, and PowerPoint.
-   Highly organized with the ability to manage a complex route and multiple account types.

## Benefits

-   Comprehensive health, vision, and dental insurance plans
-   Life insurance coverage
-   401(k) retirement plan with company matching contributions
-   Paid time off including vacation, sick leave, and holidays
-   Opportunities for career growth and advancement

## Apply

[Apply at Cooperidge Consulting Firm](https://apply.workable.com/cooperidge-consulting-firm/j/6F2161A884/apply)

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