# Business Development Representative

> CPM Ireland · Dublin, Ireland · Full-time · Posted 2026-09-22

**Salary:** EUR 37,500–45,000

**Workplace:** on_site

**Department:** LRS

## Description

The Business Development Representative role is a fundamental driver of the development of the existing and new Routes to Market (RTMs). Working across all Suntory Soft Drinks accounts within the Direct-to-Store channel (DTS) and Out-of-Home Channel (OOH), the successful candidate will lead and manage the development of the commercial business to deliver and execute Suntory objectives.

**Key features of the role include, but which are not limited to, the following requirements and deliverables:**

• Sales - Achieve and exceed agreed sales and profit growth targets.

• KPIs - Overdeliver against the KPIs specific to the role and in-line with the wider business goals.

• Channel priorities – Adapt strategy to maximise return within the different customer channels.

• Strategic Development – Plan for and drive future growth within existing and emerging channels.

• Customer Management - Develop a detailed understanding of and tightly manage your customer pipeline.

• Journey Planning - Structured journey planning to maximise efficiency and volume within territory.

• Call-File Management - Rigorously manage existing call-file of customers and grow their sales through opportunities identified when conducting physical visits as dictated by the Journey-Plan.

 • New RTMs - Proactively identify a call-file of new business customers within existing and new sales channels and grow these to become established and regular customers.

• Time Management - Effective appointment setting to maximise the return from each physical visit. • Developing people - Work with wider sales team to help them achieve theirs and wider business goals.

• Account Management - All necessary administrative to be completed in time and proficiently.

 • Ad-Hoc - Fulfilment of any additional requests from the line manager and / or key client contacts.

**KEY RESPONSIBILITIES WITHIN EACH CHANNEL Direct-To-Store Channel:**  

-   To Deliver Monthly, Quarterly and Annual NSV Revenue and NSV Per Litre Targets in line business objectives within the Top Tier of Accounts.
-    To oversee the delivery of the remaining DTS accounts commercial KPIs within the NI sales team.
-    Act as Mentor and Coach to sales team to unlock opportunities within the DTS Channel.
-    Develop relationships with key opinion leaders within the DTS Channel, both growing existing business and identifying new opportunities within this customer group.
-    Development and maintain relationships with Customers BDMs teams.
-    To Deliver Annual KPI Metrics (Distribution, Space, Activation) Targets in conjunction with relevant CPM and Suntory colleagues.
-   Deliver Pro-Active development and implementation of Brand Strategies into Customer Activation Plans.
-   Attend regular Customer reviews with Customer Business Manager (CBM) and present back on key wins / successes within the relevant estate of stores.
-   Physically call to each account at least once a month or as per journey plan to develop relationships with re-order buyers and depot floor personnel with the key focus to effect change within the account.
-   Development and maintain relationships with Customers BDMs teams. Actively look for and gain leads in all areas.
-    Proactively develop and implement the Brand Strategies via the Customer Activation Plans. Attend regular Customer reviews with CBM and present back on key wins / successes.
-    Work closely with CBM for OOH to help ensure commercial objectives are achieved.
-   Develop relationships with key opinion leaders within the OOH Channel, actively creating a “Pull” Strategy for both growing existing business and identifying new opportunities.
-    Development and maintain relationships with Customers BDMs teams. Actively look for and gain leads in all areas of Vending, Industrial Catering, Education, Street Foodservice.
-   Develop seasonal strategies to ensure full visibility i.e. Staycation sites and sporting seasons etc. Proactively develop and implement Brand Strategies into Customer Activation Plans.
-   Attend regular Customer reviews with CBM and present back on key wins / successes. Become the Champion of OOH Channel within the Sales Team and ensure the sales teams develop call files to include OOH sites. Customer Groups:
-   Work closely with CBMs and Field Sales Manager to develop relationships in the Retail Groups of all badges in NI.
-    Ensure KPIs are hit for all groups
-    Actively look at ways to engage in long term JBPs to leverage the strength of the brands and activations.

**Benefits:**

-   Salary - Competitive
-   Commission Bonus of 10% per quarter
-   Company Vehicle
-   Fuel Card/Mileage
-   Companywide recognition awards + regular Company events and activities
-   Discounted Health Insurance
-   Access to company pension provider
-   IVF Support Policy
-   Enhanced Maternity & Paternity Pay
-   Reward & Recognition through our People Awards Scheme
-   Fast career development and progression opportunities for performers from 6 months
-   Employee Assistance Program
-   Active Diversity and Inclusion teams across the business
-   Bike to Work Scheme
-   Employee Referral Payment Scheme

Every member of the CPM team contributes to the overall growth of our business. People are at the core of CPMs business proposition so as a key member of the CPM Operations team this role is expected to make a significant contribution to the culture within CPM, via demonstrable initiatives to drive best practice and continuous improvement. A winning attitude combined with a digital mindset is essential for success in this role.

## Apply

[Apply at CPM Ireland](https://apply.workable.com/cpm-ireland/j/47C1171E2E/apply)

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