# Shopper Marketing Manager

> Create Wellness, Inc. · New York, United States (Hybrid) · — · Posted 2026-04-28

**Salary:** USD 90–120

**Workplace:** hybrid

## Description

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category.  
  
We’re hiring a Shopper Marketing Manager to own our retail activation function — bridging the gap between brand and retailer execution across Target, Vitamin Shoppe, Sprouts, GNC, Wegmans, and future partners

This role is for someone who:

-   Lives at the intersection of brand and retail — and knows how to translate a campaign into a shelf moment
-   Thinks like an owner and operates like a builder
-   Is equal parts strategic and executional — equally comfortable in a buyer meeting and managing a creative brief
-   Understands the mechanics of retail activation: co-op, Roundel, Ibotta, Instacart, secondary placement
-   Wants to build the shopper marketing function at a brand that’s scaling fast and investing meaningfully in retail

**What You'll Do**

**Retail Activation & Calendar Ownership**

-   Own Create’s retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans
-   Manage a dedicated retail marketing budget — planning, allocation, and ROI tracking
-   Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion
-   Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and ecommerce platforms
-   Monitor competitive shopper marketing activity and identify opportunities for differentiation

**  
Brand & Retailer Partnership**

-   Act as the strategic and executional bridge between retail sales and brand marketing teams
-   Translate national brand campaigns into retailer-specific activation programs
-   Build retailer presentations and co-op proposals that clearly demonstrate Create’s investment in the partnership
-   Collaborate closely with the retail sales team on customer programs, partnerships, and in-store execution
-   Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs

**  
Creative & Agency Management**

-   Develop shopper-facing creative briefs and manage internal or external creative resources
-   Brief and manage agency or vendor partners to bring activation programs to life on time and on brand

## Requirements

-   4–6 years of experience in shopper marketing, retail marketing, or trade marketing within CPG
-   Direct experience building and executing activation programs at Target
-   Hands-on experience with platforms such as Instacart, Ibotta, Aisle, or similar retail media tools
-   Experience managing a retail marketing budget with clear performance accountability
-   Strong cross-functional experience working across brand, creative, and sales teams
-   Familiarity with Target’s retail media ecosystem including Roundel
-   New York-based or willing to relocate, comfortable working in-office regularly

**Nice to Have**

-   Experience in the supplement, wellness, beauty, or food & bev category
-   Familiarity with Target’s promotional model
-   Background managing creative agencies or internal design resources
-   Experience at a brand in the $50M–$300M revenue range

## Benefits

-   Competitive compensation and equity
-   Fully-paid health, dental, and vision insurance
-   401K program
-   Manhattan office with a flexible hybrid setup and generous PTO

## Apply

[Apply at Create Wellness, Inc.](https://apply.workable.com/create-wellness-inc/j/3FE3D4D231/apply)

---
Powered by [Workable](https://www.workable.com)