# Growth Marketing Manager

> Create Wellness, Inc. · New York, United States (Hybrid) · Full-time · Posted 2026-02-27

**Salary:** USD 100,000–140,000

**Workplace:** hybrid

## Description

### The Role

We’re hiring a Growth Marketing Manager to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing.

This role is for someone who:

-   Loves being in the platforms
-   Is highly analytical and data-oriented
-   Is excited to help scale budgets, creative testing, and reporting across growth channels
-   Thinks about paid media in the context of the entire business, not just one dashboard

You’ll be deeply involved in paid search, paid social, video, and creator-led advertising, with room to grow across channels and responsibility as we scale.

### What You’ll Do

### Paid Media Execution & Optimization

-   Support - build, launch, and optimize campaigns across:

-   Paid Search (Google) and YouTube
-   Programmatic & CTV (where applicable)
-   Meta, TikTok
-   & More

-   Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing
-   Execute structured creative tests across formats, creators, and platforms
-   Support scaling decisions through in-platform analysis and experimentation

### Analytics, Reporting & Measurement

-   Pull and analyze performance reports across channels
-   Conduct cohort analyses and funnel analysis using platform data + Shopify
-   Analyze halo effects and cross-channel impact
-   Partner on attribution thinking (platform metrics vs blended performance)
-   Translate data into clear insights and recommendations

### Creator-Led Advertising & Partnerships

-   Support execution and reporting for creator-led advertising
-   Help manage performance tracking as creator content flows into:

-   TikTok
-   YouTube
-   Meta

-   Analyze creator performance across channels and formats
-   Help surface insights on what content, creators, and narratives scale best

### Workflow & Automation

-   Use AI and automation tools to improve workflows (reporting, analysis, creative iteration, research)
-   Help streamline processes for testing, reporting, and insights
-   Constantly look for ways to move faster without sacrificing rigor

## Requirements

### What You Bring

-   2–4 years of hands-on paid media experience across paid search and paid social platforms
-   Experience working directly inside paid platforms (not just overseeing)
-   Strong analytical mindset — comfortable with data, cohorts, and performance analysis
-   Familiarity with Shopify and ecommerce performance metrics
-   Understanding of how channels interact and drive incremental growth
-   Interest in creator-led advertising and performance storytelling  
    Comfort moving fast, testing often, and owning results

### **What We’re Looking For**

-   You are driven by a high-growth environment
-   You want to be hands-on keyboard
-   You enjoy pulling data, analyzing performance, and finding insights
-   You’re excited to be a right-hand partner, not just execute tasks
-   You’re curious, proactive, and growth-minded
-   You care about outcomes, not vanity metrics

### Nice to Have

-   Experience scaling budgets across multiple paid channels
-   Exposure to MMM, incrementality testing, or blended reporting
-   Experience working with creators or UGC-style content
-   Strong comfort using AI tools to improve efficiency

Background in paid search and/or programmatic / CTV

## Benefits

-   Competitive compensation including salary and equity

-   Fully-paid health, dental, and vision insurance
-   Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

**Why You’ll Love Working Here:**

At Create Wellness, we’re building a category-defining wellness brand that helps people feel their best every day. You’ll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.

## Apply

[Apply at Create Wellness, Inc.](https://apply.workable.com/create-wellness-inc/j/F69531EBE9/apply)

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