# Growth Marketing Specialist

> CrewBloom · Philippines (Remote) · — · Posted 2026-02-19

**Workplace:** remote

**Department:** CLIENT-BASED

## Description

As the **Growth Marketing Specialist**, you will **own and scale paid acquisition across Meta, Google, TikTok, and Amazon** by blending data-backed strategy with high-impact creative. You’ll **manage the full performance lifecycle**, optimizing budget allocation and bidding strategies (such as ASC and Target ROAS) to drive measurable growth in ROAS and CAC. Beyond media buying, you will **lead creative strategy** by collaborating with designers and UGC creators to develop scroll-stopping content that converts. By leveraging structured testing frameworks and funnel segmentation, you’ll continuously **refine messaging and audience targeting** to maximize new customer acquisition. Ultimately, **you are the bridge between technical execution and brand storytelling**, ensuring every dollar spent fuels sustainable business expansion.  

**Performance Strategy & Execution**

-   **Platform Mastery:** Build, manage, and scale high-performance paid media campaigns across Meta, Google, and TikTok to drive consistent growth
-   **Tactical Execution:** Own daily budget allocation, funnel segmentation, and advanced bid management (including ASC, Cost Caps, and Target ROAS) to maximize efficiency
-   **Strategic Optimization:** Analyze channel performance to develop data-driven "test-and-learn" frameworks that improve ROAS, CPA, and MER
-   **Rigorous Testing:** Lead A/B testing initiatives across creative assets, ad copy, and landing pages to relentlessly improve conversion rates and audience resonance
-   **Forecasting & Insights:** Collaborate with internal teams on performance reporting and forecasting to steer strategic budget planning and channel prioritization  
    

**Creative Strategy & Production**

-   **Briefing & Production**: Partner with designers, editors, and influencers to develop high-performing creative briefs for video, statics, and UGC that align with brand standards
-   **Iterative Testing**: Lead a high-velocity testing framework by launching weekly creative variations and analyzing performance trends to inform future production
-   **Performance Copywriting**: Draft compelling ad copy for both prospecting and retargeting campaigns, expertly balancing brand voice with conversion-driven tactics
-   **Content Amplification**: Collaborate with affiliates and UGC creators to identify, whitelist, and scale top-performing organic content
-   **Cross-Functional Insights:** Maintain detailed reporting dashboards to share actionable creative learnings and campaign wins with the broader team

**Preferred:**

-   Familiarity with clean beauty, wellness, or lifestyle brands 
-   Familiarity with A/B testing platforms and performance attribution tools

## Requirements

-   3+ years of experience managing Meta, Google and Amazon Ads (TikTok a strong bonus)
-   Proven track record scaling DTC e-commerce brands through paid media
-   Experience managing $50K–$150K per month in ad spend
-   Strong analytical and performance reporting skills
-   Ability to manage and troubleshoot Google product feeds
-   Deep understanding of paid media metrics, attribution, and platform tools
-   Excellent copywriting and creative briefing skills
-   Strong creative instincts and the ability to collaborate on compelling content that converts
-   Experience managing creative production: briefing, reviewing, and testing static and video formats
-   Highly organized, self-motivated, and detail-oriented

**Minimum Technical and Work Environment Requirements:**

-    **Internet Connection:** 

-   Primary internet connection with a minimum speed of **15 Mbps**.
-   Backup internet connection with at least **10 Mbps**.
-   Backup connection must be capable of supporting work during a power outage.

-    **Primary Device:** 

-   Desktop or laptop equipped with at least:

-    **Intel Core i5 (8th generation or newer)**, **Intel Core i3 (10th generation or newer)**, **AMD Ryzen 5**, or an equivalent processor.
-   A minimum of **8 GB RAM**.

-    **Backup Device:** 

-   Must meet or exceed the performance of an **Intel Core i3** processor.
-   Must be functional during power interruptions.

-    **Peripherals and Workspace:** 

-   A functioning **webcam**.
-   A **noise-canceling USB headset**.
-   A **quiet, dedicated home office space**.
-   A **smartphone** for communication and verification purposes.

## Benefits

**Join Our Dynamic Team:** Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

**Embrace the Opportunities:** Seize daily chances to learn, innovate, and excel. Make a real impact in your field.

**Limitless Career Growth:** Unlock a world of possibilities and resources to propel your career forward.

**Fast-Paced Thrills:** Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.

**Flexibility, Your Way:** Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.

**Work-Life Balance at Its Best:** Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.

## Apply

[Apply at CrewBloom](https://apply.workable.com/crewbloom/j/97790242A9/apply)

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