# Aftermarket Sales Representative

> Crown Equipment · Larapinta, Australia · Full-time · Posted 2025-09-25

**Workplace:** on_site

**Department:** Service

## Description

**Summary**

We are seeking a dynamic and motivated Aftermarket Sales Representative (ASR) to join our team. The ASR will be responsible for generating service and parts business by building relationships with new customers in an assigned territory. This role involves supporting existing accounts to enhance service levels and customer satisfaction. The ASR will collaborate with company personnel to develop and maintain customer relationships. This position reports to the Service Manager or Branch Manager, depending on the branch's size or scale.

## Requirements

**Key Responsibilities:**

-   Manage customer accounts and requirements effectively. 
-   Develop new service and parts business within the assigned territory through prospecting, service presentations, and timely follow-up of leads. 
-   Generate new service revenue for the branch by securing repair orders across core and non-core product lines. 
-   Identify and sell Planned Maintenance Program (PMP) agreements to new customers. 
-   Negotiate tailored service and training agreements with new and existing customers. 
-   Identify additional opportunities to promote support products, repairs, battery sales, rentals, and training services. 
-   Process customer orders courteously, efficiently, and in a timely manner. 
-   Respond to sales leads within agreed KPI timeframes. 
-   Build sustainable, trust-based relationships through clear and proactive communication. 
-   Utilise the Customer Relationship Management (CRM) system to record all customer interactions. 

**Qualifications:**

-   Proven experience in sales, preferably in the automotive or aftermarket industry.
-   Sales experience (automotive or aftermarket industry preferred) preferred but not required.
-   Strong communication and negotiation skills. 
-   Proven ability to build and maintain customer relationships. 
-   Self-motivated and results-driven, with strong time management skills.

## Benefits

**What sets us apart?**

Crown’s history began when two brothers founded the Company in New Bremen, Ohio (USA) in 1945. Today, the fourth generation of the very same family continues to lead Crown in all of its operations across the globe. Being a family-owned and run business is evidenced by more than 200 employees reaching service milestones in our 20, 25, 30, 35, 40, 45 and 50 year categories in Australia alone, with more than 2,000 employees reaching a 25 year service milestone globally. 

As a Company we want to continue to support our employees to be the best versions of themselves and that’s why, as a Crown employee you get to enjoy:

-   A benefits program which gives you access to discounts and cashback from over 400+ retailers nation wide.
-   Access to a health and wellbeing platform which supports your Mental, Physical and Financial goals.
-   Corporate Rates for Private Health Insurance.
-   An inclusive working environment.
-   An Employee Assistance Program for confidential counselling with chat, phone and face to face counselling options.

**The Company**

Crown Equipment is a well-respected global Materials Handling Equipment company which has enjoyed 50 years of success in the Australian market. The Company has operations in all Australian States and territories as well as many regional locations. The Company Brand is well known and respected in the marketplace and is supported by a customer value proposition based on highly skilled staff, quality products, strong service and parts back-up and leading-edge technology.

## Apply

[Apply at Crown Equipment](https://apply.workable.com/crown-equipment/j/8F3E8C9227/apply)

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