# Sales Effectiveness Manager

> Crystalia Glass · Serbia (Remote) · — · Posted 2026-11-11

**Workplace:** remote

## Description

Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model — from design and manufacturing to sales, delivery, and installation.

We are strengthening our commercial function and looking for a **Sales Effectiveness Manager** to raise the quality of every client conversation, from needs discovery to closing and repeat sales. This is a hands-on, senior individual contributor role with no direct reports.

**Employment Type:**

-   **Full-time 8.30 am - 5 pm, NY (EST zone).**
-   **Remote work.**
-   **B2B contract (sole proprietorship status or corporate entity).**

**Key responsibilities:**

**Analyze performance**

-   Review calls and messages, using CRM history and AI, to assess discovery, qualification, value presentation, objection handling and closing, and whether call goals are achieved.
-   Identify the root causes of performance gaps, set development priorities and pass process and CRM issues to the CRM & Sales Operations Manager.

**Develop the team**

-   Run one-to-one and team call reviews, live call observation and product knowledge checks.
-   Build development plans and train sales representatives in needs discovery, value presentation, objection handling, negotiation, closing and repeat sales.
-   Coach team leads to apply shared quality criteria with their teams.
-   Track whether new skills are used in real deals and whether repeated mistakes decline.

**Sales standards and materials**

-   Audit, write and update scripts, objection guides, contact quality criteria and product arguments; pilot them with the team and agree commercial rules with sales leadership.
-   Maintain the team skills map, call scorecard, list of common mistakes and a library of examples and exercises.

**AI in sales work**

-   Build AI workflows for call preparation and role-play practice with feedback against agreed criteria; train the team, monitor usage and maintain instructions and templates.

## Requirements

-   **Experience in sales enablement, sales coaching or sales development in a comparable market.**
-   **Hands-on experience bringing AI into a sales team’s daily work: building and testing the solution yourself, rolling it out and measuring the result; experience with any specific AI product is not required.**
-   **Experience with a complex physical product with a long sales cycle.**
-   **Strong understanding of phone and in-person sales; able to spot mistakes in calls and messages and link them to deal outcomes.**
-   **Experience training sales reps in needs discovery, value presentation, objection handling, negotiation, closing and repeat sales.**
-   **Experience coaching reps at different levels, checking that new skills are used in real conversations, and teaching team leads to coach.**
-   **Experience creating scripts and sales guides that reps can adapt to the client.**
-   **Confident use of CRM deal history and funnel data.**
-   Experience setting measurable improvement goals and checking results against them.
-   Strong analytical skills: compares results fairly and draws careful conclusions from data.
-   Experience driving change through team leads without direct authority; clear writing; strong team player.
-   **Fluent English (C1/C2).**

**Nice to have**

-   Building an enablement function from scratch.
-   Experience managing a team of sales representatives.
-   Building a sales knowledge base from scratch.

## Benefits

-   Competitive base salary + performance-based bonuses.
-   Full ownership of the sales enablement function in a fast-growing U.S. company, with the freedom to build it the right way.
-   Direct influence on how the sales team sells, with results visible in everyday conversations and deal outcomes.
-   Hands-on work with AI in real sales processes, not pilots that stay on paper.
-   Joining a highly professional and dynamic team.
-   Exciting experience working with prestigious clients in the US market.

## Apply

[Apply at Crystalia Glass](https://apply.workable.com/crystalia-glass/j/8C6183893B/apply)

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