COLOR is crucial to every brand strategy, giving identity to consumer products and creating a personal connection with the customer. Color is the primary reason consumers say they purchased a product and is one of the key features that product design teams focus on when differentiating their brand and new product(s). Yet, the industry has not changed in design nor underlying technology in the last few decades. Currently, chemists must painstakingly produce one color at a time, leading to endless recipes for production, the use of dangerous contaminants, and one-off manufacturing processes. New methods to generate color are necessary to overhaul the highly pollutive methods of current manufacturing and expand the global color gamut. Cypris wants to give the industry a much-needed make-over.
Structural color has been viewed by environmentalists as the holy grail to realize a safer alternative to toxic organic dyes, pigments, and effect pigments. Recognized by the Biomimicry Institute and funded by the Environmental Protection Agency and National Science Foundation, Cypris’ team creates polymers (referred to as “binders”) that when formulated into a paint or ink and applied to virtually any surface will self-assemble into structured coatings upon drying that reflect specific wavelengths of light based on the size of the polymers. This mechanism for creating color, called “structural color”, is similar to how the Cypris Morpho butterfly achieves the vivid blue color on its wing.
Cypris Materials decouples color production from the messy “one-chemistry one-color” status quo, setting color free from limitation. The company was founded in Berkeley and has over 14 issued or pending patents to commercialize a color platform that broadens the color gamut, reduces manufacturing hassle, simplifies formulation, and doesn’t pollute the environment.
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