# Paid Media & Digital Marketing Specialist > D2B · Manila, Philippines (Remote) · Full-time · Posted 2026-09-16 **Workplace:** remote **Department:** RecOps ## Description **Position:** PAID MEDIA & DIGITAL MARKETING SPECIALIST (with AU/NZ experience) **Salary range**: up to ₱115,000 PHP/month (The final amount will be at the the client discretion basing on the candidate’s skills and experience.) **Working Hours:** Following New Zealand Timezone **Work set-up:** 100% Remote work **Holidays**: New Zealand Public Holidays ### ABOUT THE COMPANY & ROLE We are a performance-focused digital marketing agency working with brands across consumer and regulated product industries, helping clients achieve measurable growth through data-driven digital marketing. The team combines paid media, creative, analytics, search, and compliance to build effective digital campaigns across multiple markets and channels. We are looking for an experienced **Paid Media & Digital Marketing Specialist** to take ownership of paid advertising campaigns, with **Google Ads as the primary channel**, while also supporting and developing opportunities across Meta, Amazon, and other emerging digital platforms. The role will primarily support campaigns targeting **Australia**, with additional exposure to the **US and New Zealand**, and will involve managing significant advertising budgets while continuously improving campaign performance. Beyond paid media, the ideal candidate will bring some **SEO knowledge that can be applied to emerging areas such as Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO)**, making this a strong opportunity for someone who wants to help expand the digital marketing function into new channels. ### Key Responsibilities **Paid Media** - Plan, build, launch, manage, and optimise Google Ads campaigns across: - Search - Performance Max - Display - YouTube/Video - Demand Gen - Manage and optimise **Meta Ads** campaigns across Facebook and Instagram. - Explore and support paid campaigns across additional platforms such as **Amazon** and other relevant digital channels as the business expands. - Manage and allocate monthly advertising budgets ranging from **$10K–$250K+** across multiple accounts, platforms, and markets. - Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations. - Monitor campaign performance and identify opportunities to improve conversions, efficiency, and ROI. - Prepare clear, actionable performance reports for stakeholders and clients. **SEO, Search & Emerging Channels** - Apply SEO knowledge to support broader search visibility and digital marketing performance. - Contribute to the development of **GEO and AEO strategies** as the business expands into AI-driven search and discovery. - Identify opportunities to optimise content and digital assets for traditional search engines as well as emerging AI-powered search and answer platforms. - Stay informed on developments in **SEO, GEO, AEO, AI search, and emerging digital marketing channels**. - Identify opportunities to test new platforms and channels that can contribute to client growth. **Compliance & Campaign Management** - Ensure campaigns comply with relevant advertising policies, particularly for restricted healthcare and therapeutic product categories. - Monitor changes to advertising regulations and platform policies and adjust campaigns accordingly. - Collaborate with creative, content, SEO, and web teams to improve full-funnel performance. - Stay up to date with platform developments, new features, and emerging digital marketing best practices. ## Requirements **Must-Have:** - **5+ years of hands-on experience managing Google Ads campaigns.** - Proven experience managing monthly media spends of **$10K–$250K+**. - Strong understanding of advertising policies for restricted healthcare/therapeutic categories. - Experience managing campaigns targeting **Australia, US, and/or New Zealand** markets. - Advanced knowledge of Google Ads campaign types, including Search, Performance Max, Display, YouTube/Video, and Demand Gen. - Hands-on experience with **Meta Ads** across Facebook and Instagram. - Strong analytical skills with experience using **GA4, Looker Studio, and Excel/Google Sheets**. - Excellent attention to detail, particularly around campaign compliance and budget management. ### Highly Desirable - Experience managing paid campaigns through **Amazon Ads** or other advertising platforms. - Working knowledge of **SEO**, particularly where it can support **GEO and AEO** initiatives. - Understanding of **Generative Engine Optimisation (GEO)** and/or **Answer Engine Optimisation (AEO)**. - Experience adapting content or search strategies for AI-powered search and discovery. - Experience with additional channels such as **Reddit, TikTok, and LinkedIn**. - Knowledge of **SEO, GEO, AIO, and emerging search technologies**. - Familiarity with relevant healthcare/therapeutic advertising guidelines. - Google Ads certifications in Search, Display, Video, and/or Measurement. - Experience with conversion tracking, attribution modelling, and offline conversion imports. - Familiarity with **Google Tag Manager, SA360**, or other bid management platforms. - Previous agency experience managing multiple client accounts. - Understanding of complementary paid channels such as **Microsoft Ads and Programmatic Advertising**. ### The Ideal Candidate - A strong **paid media practitioner** with Google Ads as their core expertise. - Comfortable working across multiple digital channels and learning new platforms. - Has enough **SEO knowledge to contribute beyond paid search**, particularly as GEO and AEO become increasingly important. - Analytical, commercially minded, and focused on measurable performance. - Detail-oriented and highly conscious of advertising compliance. - Curious about **AI, search evolution, and emerging digital marketing opportunities**. - Able to communicate campaign performance clearly to both technical and non-technical stakeholders. - Self-directed, proactive, and comfortable taking ownership. - Comfortable working across different time zones and international markets. ## Apply [Apply at D2B](https://apply.workable.com/d2b-1/j/8991C8DF6D/apply) --- Powered by [Workable](https://www.workable.com)