# Digital Marketing & Property Research/Lead Specialist - 171

> D2B · Metro Manila, Philippines (Remote) · — · Posted 2026-04-16

**Salary:** unknown currency 95,000–107,000

**Workplace:** remote

**Department:** RecOps

## Description

**Position**: Digital Marketing & Property Research/Lead Specialist

**Salary**: PHP 95,000 - 107,000/month

**Working Hours & Conditions**: Aligned with Australian hours; full-time (remote)

**Holidays**: AU Holidays

**ABOUT THE COMPANY**: 

The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors.

As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility.

**OVERVIEW**:

The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts.

This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out

**RESPONSIBILITIES**:

-   **Digital Presence & Brand Setup (Initial Focus)**

-   Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates)
-   Establish and manage social media profiles (LinkedIn, Facebook, Instagram)
-   Ensure consistent branding and messaging across all digital channels

-   **Lead Generation & Property Research**

-   Source and scrape leads from platforms such as Property Guru
-   Identify potential property opportunities, owners, and agents
-   Build and maintain a structured lead database
-   Support outbound targeting strategies within the Christchurch market

-   **Email Marketing & Agent Outreach**

-   Develop and execute monthly email campaigns targeting Christchurch-based agents
-   Create engaging content relevant to market activity and opportunities
-   Manage email lists and campaign performance

-   **Social Media & Content Management**

-   Plan and execute regular social media content
-   Share property insights, listings, and market updates
-   Align content with lead generation and brand-building goals

-   **Website & Content Management**

-   Maintain and update website content (listings, blogs, insights)
-   Ensure website is optimised for lead capture and user experience
-   Support basic SEO initiatives

-   **Market Research & Insights**

-   Monitor the Christchurch property market (residential and commercial)
-   Provide regular insights on:
-   Market trends
-   Pricing movements
-   Investment opportunities
-   Support the business with a “market pulse” view to inform decisions

## Requirements

**QUALIFICATIONS**:

-   Direct experience in the New Zealand property industry (real estate, property management, development, or investment)
-   Strong understanding of NZ property platforms (e.g., Property Guru)
-   Experience in digital marketing, lead generation, or social media management
-   Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)
-   Strong written and verbal communication skills (for email campaigns and content creation)
-   Highly organised and able to work independently

**PREFERRED SKILLS (nice to have):**

-   Experience working with Christchurch property market
-   Familiarity with commercial property
-   Basic SEO and analytics knowledge
-   Experience with CRM systems or lead management tools

**WORK STRUCTURE:**

-   Flexible / remote-friendly role
-   Part-time or contract engagement
-   Opportunity to grow into a larger role as the business scales

**WHY JOIN?**

-   Opportunity to build a property brand from the ground up
-   Work directly with a growing Christchurch-based business
-   High level of ownership and autonomy
-   Combine property expertise with digital marketing
-   Long-term growth potential as the portfolio expands

**IDEAL CANDIDATE PROFILE**:

This role is ideal for someone who:

-   Has hands-on NZ property experience and understands the market
-   Enjoys both marketing and research-driven work
-   Is comfortable building systems and processes from scratch
-   Can operate independently and take initiative
-   Wants to play a key role in growing a property-focused business

## Apply

[Apply at D2B](https://apply.workable.com/d2b-1/j/CB7F431710/apply)

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