# Paid Media Marketing

> Darwin AI · Buenos Aires, Argentina (Hybrid) · Full-time · Posted 2025-04-15

**Workplace:** hybrid

**Department:** Marketing

## Description

**Data-driven. Technical. Creative. You’ll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized.**

**Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.**

**Paid media will bring 25%+ of our customers. We're going for 10,000+ of them.  
You’ll own it all: LinkedIn, Google, Meta, TikTok.**

About the role

-   Scale paid marketing campaigns while keeping CAC/ACV in check.
-   Own one of the biggest budgets at Darwin AI—your results will define how much it grows.
-   Launch experiments across countries, regions, languages, channels, and formats.  
    Test fast. Learn faster. Automate everything.
-   Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI.
-   Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok.
-   Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better.
-   Run A/B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works.
-   Work hand-in-hand with sales, marketing, and engineering. Performance marketing is a team sport here.
-   Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork.
-   Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media.
-   Manage freelancers and external talent to boost speed and scale.

## Requirements

-   3+ years in performance marketing, digital analytics, or marketing automation  
    (ideally in B2B or SaaS environments)
-   Background in Industrial Engineering or similar quantitative/technical fields
-   Strong knowledge of SaaS metrics:  
    CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL
-   Proven experience running campaigns on:  
    LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads  
    (+ demand gen through data-first strategies)
-   Data mindset:  
    Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau
-   Solid engineering + analytics skills  
    Able to automate analysis, uncover insights, and turn them into results
-   Hands-on with:  
    A/B testing frameworks, retargeting, dynamic segmentation, automation flows
-   Open to travel between São Paulo and Buenos Aires  
    (up to 2 weeks/month depending on where you’re based)

## Benefits

·       **Language Classes:** Enhance your communication skills with free language courses (English, Portuguese, Spanish).

·       **OpenAI Premium License:** Complimentary premium access to OpenAI tools for personal and professional projects.

·       **Paid Time Off:** 25 days/year of vacation and holidays for optimal work-life balance.

·       **Soft Hybrid Work:** Join the team in our Co-Work offices 3 days per month for collaborative engagement.

## Apply

[Apply at Darwin AI](https://apply.workable.com/darwin-ai/j/8357E59F88/apply)

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