# Marketing Executive

> Data Wow Co., Ltd. · Pathum Wan, Thailand (Hybrid) · Full-time · Posted 2026-07-23

**Workplace:** hybrid

**Department:** Business Development

## Description

The **Marketing Executive** will be responsible for orchestrating end-to-end marketing architectures, demand generation strategies, and brand positioning frameworks. This specialist role focuses on expanding our market footprint, optimizing multi-channel customer acquisition funnels, and scaling lead generation pipelines for enterprise-tier SaaS and AI-driven technology portfolios.

### **Key Responsibilities**

**1\. Funnel Optimization & Lead Generation**

-   Formulate, deploy, and govern comprehensive B2B marketing strategies and high-impact campaigns to drive qualified pipeline velocity, brand equity, and commercial growth.
-   Own, audit, and optimize the full-funnel lifecycle to capture and nurture high-intent leads specifically for B2B SaaS and advanced AI infrastructure portfolios.
-   Align closely with cross-functional Sales, Product, and Business Development verticals to harmonize marketing operations with overarching pipeline and corporate revenue metrics.

**2\. Multi-Channel Performance Marketing & Analytics**

-   Strategy, execution, and deep analysis of targeted digital media acquisitions across core professional networks, including LinkedIn Campaign Manager, Google Ads architecture, Facebook Ads, and complex SEO frameworks.
-   Systematically monitor cross-channel campaign architectures, parsing analytics data to provide structural optimization recommendations, yield improvement, and elevated return on investment (ROI).
-   Leverage market intelligence, demographic behavioral tracking, and aggressive competitor indexing to map shifting industry trends and strategic product positioning.

**3\. Event Coordination & Vendor Management**

-   Project manage operational logistics and marketing activations for key corporate events, webinars, specialized executive workshops, and flagship industry conferences.
-   Govern operational relations with external agencies, performance vendors, and media partners to guarantee uniform brand governance and execution accuracy.
-   Continually diagnose pipeline workflow gaps to refine asset templates, process efficiency, and multi-tiered marketing automation loops.

## Requirements

-   **Minimum of 2+ years of experience** within B2B Performance Marketing, Growth Marketing, Lead Generation, or highly adjacent digital marketing roles.
-   Prior career background within SaaS, deep tech ecosystems, AI infrastructure, enterprise software applications, or corporate technology solutions is highly preferred.
-   Robust command over specialized B2B metrics, including Multi-Touch Attribution, Customer Acquisition Costs (CAC), Lifetime Value (LTV), MQL/SQL conversion funnels, and search-to-lead customer journeys.
-   Direct, hands-on infrastructure management and deployment of **SEM campaigns** primarily via **Google Ads (Search/Display/PMax)** and LinkedIn Ads to capture high-intent enterprise buyers.
-   Proven experience executing technical and content **SEO strategies**, including keyword mapping, search intent alignment, and driving organic pipeline growth.
-   Strong operational mastery of **GA4 (Google Analytics 4)** tracking, custom event setup, and **Google Search Console** to analyze user behavior and web performance.
-   Elite data-backed analytical skills to manage multiple campaigns under velocity, paired with exceptional bilingual proficiency in English and Thai (professional business standard).

## Benefits

-   Hybrid Working & Flexible Working Hours
-   Group Health Insurance & Annual Health Check-up
-   Comprehensive Benefits
-   Choose Your Gear: Work on the setup you prefer—Mac or Windows, you pick!
-   Grab Credits
-   10+ days of annual leave.

## Apply

[Apply at Data Wow Co., Ltd.](https://apply.workable.com/datawow/j/CA545966EE/apply)

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