# Customer Relationship Management (CRM) Intern I 6 Months

> Decathlon Singapore · Singapore, Singapore · Temporary · Posted 2026-07-08

**Workplace:** on_site

**Department:** Commercial

## Description

**Decathlon is your sports wonderland!** 

We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport! ᯓ🏃🏻‍♀️‍➡️  
**  
Location: Decathlon Singapore**

**Duration: 6 months (Full-time)**

### Your Mission

Working closely with the CRM leader & being an active member of the Marketing team, you will support the execution of Decathlon Singapore's customer relationship management strategy to create a unique, efficient and data-driven omni-channel experience. Your efforts will help drive user conversion, retention, engagement and reactivation across our digital touchpoints, ultimately increasing brand loyalty and driving omni traffic.

### Key Responsibilities

**1\. Implement & execute CRM communications (email & push)**

-   Own and plan the marketing communication calendar for all CRM touchpoints, ensuring a consistent, well-timed and balanced flow of messages that avoid user fatigue.
-   Generate regular performance reports, input key campaign data, and produce analytical breakdowns to provide actionable insights that support overall CRM and organizational initiatives.
-   Assist in the strategy building and end-to-end execution of automated CRM communication flows across multiple digital touchpoints to engage users at different stages of their lifecycle.

**2\. Coordinate with cross-functional departments**

-   Work closely with internal key stakeholders to align on copywriting, creative content and specific messaging that reflects Decathlon's brand voice.
-   Act as the bridge between business goals and customer needs, ensuring that localized sport community insights from other teams are translated into targeted CRM strategies.

**3\. Optimize current CRM communications**

-   Plan and conduct robust A/B tests (on subject lines, layout, timing and copy) to identify the most effective engagement strategies tailored for different user segments.
-   Evaluate and continuously improve current email and push notification layouts to maximize click-through rates, readability, and overall user experience.

## Requirements

### Hard Skills

-   **Copywriting & Content Creation**: Possess an eye for creating engaging, customer-centric copy tailored to different target audiences. You understand how to write compelling subject lines, call-to-actions, and short-form messaging that drive user engagement and conversion.
-   **Data Literacy**: Analytical mind comfortable with basic data inputs, report generation, and tracking metrics like conversion rates, open rates, and traffic growth.

### Soft Skills

-   **Passionate About Sports**: You are a regular sport practitioner who is deeply connected to sports culture, bringing a vibrant sense of vitality and energy to the workplace.
-   **User-Obsessed**: You put the customer first, prioritizing a seamless, personalized digital journey that genuinely helps make sports accessible to the many.
-   **Proactive & Resilient**: You are a self-starter and a quick learner who thrives in a fast-paced environment, ready to take ownership of both your achievements and learning mistakes.
-   **Detail-Oriented & Collaborative**: You possess excellent communication skills, strong attention to detail in campaign execution, and a highly collaborative mindset to align smoothly with diverse teams.

**By applying, you undertake that any information you submit will be accurate and complete and you confirm that you have read, understood, and agree to our Privacy Policy (**[**https://www.decathlon.sg/s/privacy-policy**](https://www.decathlon.sg/s/privacy-policy)**) and hereby consent to the collection, use and disclosure of your personal data in accordance with the Privacy Policy.**

## Apply

[Apply at Decathlon Singapore](https://apply.workable.com/decathlon-sg/j/6105DA5C02/apply)

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