# LinkedIn B2B Paid Ads specialist

> Devsinc · Lahore, Pakistan · Full-time · Posted 2024-12-04

**Salary:** Up to unknown currency 1

**Workplace:** on_site

**Department:** Marketing

## Description

**About Devsinc**

Devsinc is Pakistan’s top IT company, delivering world-class digital solutions to businesses worldwide. To scale our growth further, we are seeking a **LinkedIn B2B Paid Ads Specialist** who can strategically leverage LinkedIn to generate high-quality B2B leads for our IT services and solutions.

**Job Description**

As a **LinkedIn B2B Paid Ads Specialist**, you will be responsible for building and executing strategies to identify, attract, and engage potential clients through LinkedIn. Your role will focus on developing relationships with decision-makers and driving leads that convert into business opportunities.

**Key Responsibilities**

-   **Lead Generation Strategy:**

-   Develop and implement LinkedIn-based lead generation paid campaigns tailored to B2B IT markets.
-   Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.

-   **Targeted Outreach:**

-   Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients.
-   Send personalized and professional connection requests and follow-up messages to nurture leads.

-   **Content Utilization:**

-   Collaborate with the marketing team to share valuable content (blogs, whitepapers, case studies) that engages prospects.
-   Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.

-   **Performance Optimization:**

-   Monitor the effectiveness of lead-generation campaigns and suggest improvements.
-   Analyze key metrics (response rate, connection rate, lead quality) to optimize outreach.

-   **Market Research:**

-   Stay informed about industry trends, competitor activities, and LinkedIn algorithm updates.

## Requirements

**Qualifications**

-   Must have 2-3 years Proven experience in running b2b LinkedIn ads for lead generation for IT or B2B industries (Awareness campaigns experience isn’t admissible)
-   Proficiency with LinkedIn tools (Sales Navigator, Campaign Manager, etc.) with proven numbers to generate Warm leads from different geographies. 
-   Analytical mindset with the ability to interpret campaign data and metrics.

## Benefits

**Why Join Devsinc?**

-   Work with a team of innovators at Pakistan’s leading IT company.
-   Opportunity to connect with top-tier global clients and decision-makers.
-   Competitive salary and performance-driven incentives.
-   Room for professional growth and continuous learning.

## Apply

[Apply at Devsinc](https://apply.workable.com/devsinc-17/j/39DC1D1669/apply)

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