# Head of Marketing (B2B Technology Services)

> Devsu · Colombia (Remote) · Full-time · Posted 2026-08-04

**Salary:** Up to USD 14,400

**Workplace:** remote

**Department:** S&M Gabriel

## Description

We are looking for a **Head of Marketing** to lead our marketing strategy and demand generation efforts across the U.S. market. This role is responsible for driving qualified pipeline growth, leading the marketing team, overseeing multi-channel campaigns, and aligning closely with Sales and RevOps to achieve business goals. The ideal candidate has proven experience marketing technology services to U.S. buyers and making data-driven decisions.

### Responsibilities:

-   Define and execute the B2B marketing strategy for the U.S. market.
-   Own Marketing Qualified Lead (MQL) generation and pipeline growth.
-   Lead and mentor the marketing team while managing priorities and execution.
-   Oversee SEO, AEO, paid media, content marketing, email campaigns, and ABM initiatives.
-   Partner with Sales and RevOps to optimize funnel performance and attribution.
-   Monitor marketing performance, analyze KPIs, and optimize campaigns based on data.
-   Manage marketing budgets and resource allocation.

## Requirements

-   8+ years of B2B marketing experience.

-   3+ years leading marketing teams.
-   Experience marketing software development, IT services, consulting, or technology services to U.S. clients.
-   Proven ownership of lead generation and pipeline targets.
-   Experience across SEO, AEO, paid media, content marketing, email marketing, and ABM.
-   Strong experience with HubSpot and marketing analytics.
-   Excellent written and spoken English.
-   Strong leadership and stakeholder management skills.

**Nice to Have**

-   Experience marketing to Banking, FinTech, or Financial Services.
-   Experience in Nearshore or Outsourcing companies.
-   Experience with AI-driven search (AEO).
-   Experience with attribution platforms and advanced analytics.
-   Experience managing marketing budgets.

## Benefits

A stable, long-term contract. Continuous Training. Private Health insurance. Flexible schedule. Work with some of the most talented software engineers in Latin America and the US, doing challenging work and world-class software for clients in the US and around the world.

## Apply

[Apply at Devsu](https://apply.workable.com/devsu/j/41B1B57D6C/apply)

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