# Social Media Strategist (Instagram & TikTok)

> Digital · Rio de Janeiro, Brazil (Remote) · Part-time · Posted 2026-07-06

**Workplace:** remote

**Department:** Hire Digital

## Description

We are seeking a **Freelance Social Media Strategist** to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram.

This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.

### **About the Client**

The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.

### **Responsibilities**

-   Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
-   Define content pillars, positioning, and a consistent posting cadence.
-   Turn the client's ideas into polished short-form content.
-   Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.
-   Lead the personal rebrand and establish a cohesive, premium, education-first identity.
-   Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
-   Grow the accounts organically to drive inbound interest, community, and referrals.
-   Track engagement, report on performance, and continuously refine the approach.

## Requirements

-   Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
-   Strong short-form video skills across ideation, filming direction, and editing.
-   Solid graphic design, caption, and copywriting ability.
-   A track record building personal or founder-led brands, including rebrands.
-   A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
-   Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
-   Focus on organic, community and referral-led growth rather than paid or ads-led tactics.
-   Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.
-   **EST working hours**.

## Apply

[Apply at Digital](https://apply.workable.com/digital-368/j/12E268032D/apply)

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