# Marketing Automation Manager

> Digital · Singapore, Singapore (Hybrid) · Full-time · Posted 2026-10-29

**Workplace:** hybrid

**Department:** Hire Digital

## Description

Hire Digital is seeking an experienced **Audience Growth & Marketing Automation Manager** for a global B2B publishing and intelligence business serving the financial services industry. You will combine content-led campaigns, audience segmentation and marketing automation to grow a high-quality professional audience and convert engagement into qualified commercial opportunities.

## Requirements

## Responsibilities

-   Develop campaigns that attract and nurture senior audiences in financial services.
-   Distribute editorial and research content through LinkedIn, email, paid media and digital channels.
-   Own Pardot campaigns, including Engagement Studio programmes, dynamic lists, segmentation, scoring and grading.
-   Build and optimise emails, landing pages and forms.
-   Maintain effective lead handover and campaign tracking between Pardot and Salesforce.
-   Improve database quality, email deliverability and audience engagement.
-   Report on campaign performance, lead quality and conversions.
-   Use AI and automation to improve marketing efficiency and support growth.

## Requirements

-   At least 6–10 years of relevant digital marketing, audience development or marketing automation experience.
-   Strong hands-on Pardot expertise and working knowledge of Salesforce CRM.
-   Experience driving audience growth and lead generation through content.
-   A background in B2B publishing, media, research or a closely related business.
-   Confidence managing LinkedIn, email and paid digital campaigns.
-   Excellent English, analytical skills and attention to detail.
-   A self-starter who can own strategy and day-to-day execution.
-   Ability to work on a hybrid basis in Singapore.

## Apply

[Apply at Digital](https://apply.workable.com/digital-368/j/34668F8EDA/apply)

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