# Product Growth Lead (AI / SaaS)

> Digital · San Francisco, United States · Contract · Posted 2026-05-07

**Workplace:** on_site

**Department:** Hire Digital

## Description

An AI SaaS Client is looking for a hands-on **Product Growth Lead** to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you’ll own the go-to-market strategy, user acquisition, and product growth from 0→1.

You’ll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.

## Requirements

### Responsibilities

-   Own end-to-end go-to-market strategy for new product launches.
-   Drive 0→1 product growth, from early positioning to scaling acquisition.
-   Design and execute growth experiments across onboarding, activation, and retention.
-   Define ICP, positioning, and messaging based on user insights and market signals.
-   Lead Product Hunt launches and other community-driven growth initiatives.
-   Build and optimize conversion funnels (landing pages, onboarding flows, pricing).
-   Conduct user interviews and translate insights into product and growth strategies.
-   Create product-facing content, including demos, use cases, and launch assets.
-   Collaborate closely with product and engineering to iterate quickly on features and UX.
-   Manage external partners (agencies, creators, or growth channels) as needed.

### Requirements

-   Proven experience working on 0→1 products in startup or early-stage environments.
-   Strong track record of driving user growth, activation, or revenue outcomes.
-   Hands-on experience with GTM strategy, product launches, and growth execution.
-   Ability to operate across product, marketing, and growth (hybrid mindset).
-   Experience running experiments (A/B testing, onboarding optimization, funnel improvements).
-   Comfortable working in a fast-paced, ambiguous environment with high ownership.
-   Strong communication skills — able to translate product value into clear messaging.
-   Experience with AI, SaaS, or developer tools is a plus.

## Apply

[Apply at Digital](https://apply.workable.com/digital-368/j/52752B68C8/apply)

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