# Senior Content Marketing Manager - Publishing & Intelligence

> Digital · Singapore, Singapore (Hybrid) · Full-time · Posted 2026-10-29

**Workplace:** hybrid

**Department:** Hire Digital

## Description

Hire Digital is seeking a **Senior Content Marketing Manager.** Working closely with editorial and intelligence teams, you will transform existing articles, research, interviews and insights into campaigns that attract, engage and nurture senior business audiences.

## Requirements

## Responsibilities

-   Develop a content marketing strategy that supports audience growth, brand awareness and lead generation.
-   Repurpose editorial output into LinkedIn posts, newsletters, carousels, short-form video and other digital formats.
-   Build distribution plans around publication schedules, research releases and key industry developments.
-   Manage email campaigns, segmentation and automated nurture journeys through Pardot.
-   Improve content discoverability through SEO, paid promotion and targeted distribution.
-   Measure how content contributes to engagement, leads and commercial opportunities.
-   Use AI tools to speed up and scale content repurposing.

## Requirements

-   At least 6–10 years of relevant experience, with a strong background in content marketing for publishing, B2B media or research.
-   Experience marketing publications and building specialised professional audiences.
-   Strong content repurposing and multi-channel distribution skills.
-   Hands-on knowledge of Pardot, marketing automation and lead nurturing.
-   Excellent English and the ability to maintain a premium editorial tone.
-   A proactive, commercially minded approach and confidence working independently.
-   Availability to work on a hybrid basis in Singapore.
-   Experience reaching banking or financial services decision-makers is a plus.

## Apply

[Apply at Digital](https://apply.workable.com/digital-368/j/55ABD48A7B/apply)

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