# Freelance B2B Paid Media Specialist

> Digital · Houston, United States (Remote) · Other · Posted 2026-09-17

**Workplace:** remote

**Department:** Hire Digital

## Description

We’re looking for an experienced **Senior B2B Paid Media Specialist** to support the paid social and display strategy and execution for an established B2B technology company. This is a **hands-on role** for someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team.

**Engagement Details**

-   Freelance / contract
-   10–20 hours per week
-   Potential 12-month engagement

## Requirements

Responsibilities

-   Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit.
-   Manage paid display and ABM activity across platforms such as 6sense and StackAdapt.
-   Monitor budgets, pacing, bids and campaign performance.
-   Build campaigns using creative and copy supplied by internal teams.
-   Identify testing and optimisation opportunities to improve performance.
-   Support conversion tracking, measurement and reporting.
-   Provide strategic recommendations while remaining actively hands-on in campaign execution.
-   Explore opportunities across programmatic display, CTV and podcast advertising.
-   Partner with the Demand Generation team to align paid media with pipeline objectives.

Requirements

-   Strong B2B SaaS or B2B technology paid media experience.
-   Hands-on expertise with LinkedIn Ads and Meta Ads.
-   Strong understanding of B2B demand generation and full-funnel marketing.
-   Experience managing and optimising meaningful paid media budgets.
-   Strong analytical, optimisation, and communication skills.
-   Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable.

## Apply

[Apply at Digital](https://apply.workable.com/digital-368/j/F0C35D6A8D/apply)

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