# Content Writer

> Digital Zone · Baghdad, Iraq · — · Posted 2026-09-13

**Workplace:** on_site

**Department:** Marketing

## Description

**About the Role**

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events  and we’re building the marketing team to match our ambitions.

We’re looking for a Creative Lead who is first and foremost a video person , someone who can concept, brief, and oversee video production end-to-end, from short-form social content to full TVC campaigns. You’ll lead two in-house designers and manage relationships with external agencies, while actively embedding AI tools into the creative process to raise both the speed and quality of output.

**What You’ll Do**

**CRM & Lifecycle Messaging**

-    Write all CRM content: push notifications, in-app messages, SMS, and WhatsApp communications
-    Develop message copy for the full customer lifecycle , onboarding, activation, retention, reactivation, and win-back
-    Work closely with the Lifecycle PM to align copy with lifecycle flows and audience segmentation
-    Write A/B test variants for messages and help interpret performance results to improve copy over time
-    Maintain a consistent tone across automated and manual CRM touchpoints

**Product & UI Copy**

-    Write and review all user-facing product copy: button labels, error messages, empty states, onboarding flows, tooltips
-    Ensure product language is clear, on-brand, and consistent across both languages
-    Collaborate with the product team to review copy during feature development and pre-launch

**Campaign & Social Content**

-    Write copy for marketing campaigns across social media, paid ads, and landing pages
-    Develop Arabic and English content for seasonal campaigns (Ramadan, gaming events, summer)
-    Support the Creative Lead with scripts and copy directions for video and visual content

**Content Operations**

-    Maintain a content library and copy bank that the team can reference and reuse
-    Build and manage a simple style guide covering tone, terminology, and brand voice in both languages
-    Proofread and QA all written output before it goes live  own the written quality bar

## Requirements

**What We’re Looking For**

**Must-Haves**

-    4+ years of professional content writing experience
-    Native or near-native fluency in Arabic , writes for audiences in Iraq and KSA, not for translation tools
-    Strong English writing skills , comfortable across registers (conversational, formal, marketing)
-    Experience writing CRM or lifecycle messages (push, email, in-app, SMS)
-    Ability to write product and UI copy , not just marketing copy
-    Understanding of how copy performs differently across channels and formats
-    Detail-oriented , typos, inconsistencies, and tone-deaf phrasing are caught before they ship

**Nice to Have**

-    Experience in a digital product, e-commerce, fintech, or gaming context
-    Familiarity with CRM tools (Braze, Clevertap, or similar)
-    Basic understanding of how CRM segmentation and personalisation works
-    Experience adapting content for Gulf markets (KSA, UAE), cultural nuance matters here
-    Exposure to SEO copywriting principles

## Apply

[Apply at Digital Zone](https://apply.workable.com/digital-zone/j/54A2B35F7F/apply)

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