# Head of Marketing

> Digital Zone · Baghdad, Iraq · Full-time · Posted 2026-08-12

**Workplace:** on_site

**Department:** Marketing

## Description

**About the Role**

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi

Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events , and we’re building

the marketing team to match our ambitions.

We’re looking for a Head of Marketing to own marketing campaigns, and marketing execution for Iraq translating

growth and business priorities into compelling, well-run marketing programs. You’ll lead a team of Senior

Marketing Managers, set the standard for how campaigns are planned and delivered, and act as the connective tissue

between growth, brand, creative, and the wider business.  
  
**What You’ll Do**

**Marketing Strategy & Leadership**

– Own the marketing strategy and annual/quarterly marketing calendar across for Iraq

– Translate business and growth objectives into marketing plans with clear KPIs and budgets

– Set the bar for campaign quality, brand consistency, and creative standards across all output

– Represent marketing in senior leadership discussions, budget planning, and cross-functional planning

**Team Management**

– Lead, coach, and develop a team of Senior Marketing Managers across brand, campaigns, and channels

– Set individual and team goals, run regular reviews, and build a strong bench of marketing talent

– Partner closely with the Creative Lead and design/content resources to brief and land campaigns

– Build and scale marketing processes, workflows, and ways of working as the team grows

**Campaign & Brand Execution**

– Oversee end-to-end campaign execution — from brief to launch to post-campaign review

– Ensure brand consistency and quality across all consumer touchpoints and markets

– Own go-to-market plans for new products, features, and market launches

– Adapt regional and global campaign strategy for local market nuances (Iraq, KSA, UAE)

**Cross-Functional Collaboration**

– Work closely with external partneres, Product, BD to align marketing with the wider roadmap

– Partner with data/analytics to track campaign performance and marketing ROI

– Manage relationships with external agencies, media partners, and vendors as needed

## Requirements

**What We’re Looking For**

**Must-Haves**

– 10–15 years in marketing, with several years in a leadership or head-of-marketing capacity

– Track record of building and leading marketing teams, ideally in high-growth or consumer tech/app

businesses

– Strong grasp of brand, campaign, and go-to-market strategy end-to-end

– Experience managing budgets, agencies, and multi-market campaigns

– Comfortable operating both strategically and hands-on when needed

– Strong stakeholder management and cross-functional collaboration skills

– Arabic and English speaker

– Iraq-based

**Nice to Have**

– Experience in gaming, telco, fintech, or e-commerce categories

– Familiarity with markets (Iraq, KSA, UAE)

– Experience working alongside growth/performance marketing teams

## Benefits

-   Immediate, large-scale impact on a high-growth business
-   Top-of-the-market compensation packages
-   Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more

## Apply

[Apply at Digital Zone](https://apply.workable.com/digital-zone/j/E46E7E37DE/apply)

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