# Inbound Marketing Lead

> DotActiv · Cape Town, South Africa (Hybrid) · Full-time · Posted 2026-08-26

**Salary:** unknown currency 18,000–25,000

**Workplace:** hybrid

**Department:** Marketing

## Description

Own and drive DotActiv’s inbound marketing methodology by combining AI-assisted content creation with internal domain knowledge. This role requires an execution-focused marketer who can manage our graphic designer, interview technical Subject Matter Experts (SMEs), and leverage modern AI tools to maintain a high-volume, high-quality inbound engine.  

**Who Is DotActiv?**

At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.

Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.

With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

**Key Responsibilities:**

-   **Inbound & Content Execution**: Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys.
-   **AI-Powered Workflows:** Actively use generative AI platforms (ChatGPT, Claude, etc.) to draft, repurpose, and scale written content efficiently without sacrificing tone or technical accuracy.
-   **SME Knowledge Extraction:** Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets.
-   **Graphic Designer Management:** Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines.
-   **Funnel & Asset Optimisation:** Monitor core inbound metrics (traffic, conversion rates, MQLs) using CRM/marketing platforms and iterate on underperforming assets.

## Requirements

**Requirements & Qualifications**

-   Experience: 2–4 years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
-   AI Tool Literacy: Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
-   Methodology: Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
-   Leadership & Project Management: Capability to coordinate visual creative work, manage content calendars, and keep production on schedule.
-   Communication: Exceptional written English skills with a sharp eye for editing and technical accuracy.

## Benefits

Here's what you can expect from DotActiv when joining the team as a Category Planner.

-   You’ll receive a Cost to Company of between **R18 000 - R25 000**
-   You’ll have the opportunity to upskill yourself in any field that adds value to your current position;
-   We offer you a transparent job grading system; and
-   We offer you a developmental path specific to your circumstances, allowing you to track your progress.

## Apply

[Apply at DotActiv](https://apply.workable.com/dotactiv/j/FC7F7DAF5E/apply)

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